Hi members, I've been a member for quite some time but just this month I decided to step in and start contributing something back to the community. As I'm a direct response copywriter, I thought on opening a thread to reply to questions you may have in regards to copywriting. A few clarifications though: 1) I'm not sure that opening a AMA thread is acceptable considering I'm a "newbie" to the forum. If it's not, I 'd ask moderators to take it down. 2) This is not a promotional thread, so no personal information or references will be provided. Please don't ask. 3) Copywriting is neither black-hat nor a money-making method per-se. It's a skill that can be used to grow any business. Consequently, no earning claims will be made. I'll only answer questions directly related to the copywriting process or application, and ONLY in this thread (No PMs please) 4) I'm not sure how popular/useful can be this subject to members. So let's see. If I find it's of no use, I'll close the thread. With that out of the way, I just want to make one more thing clear: when I say "copywriting", I'm not referring to writing content, articles, blog posts, etc. I'm referring to writing copy that sells stuff. Now I'm ready for your questions... Let's roll!