Hello, thank you so much for sharing so many practical and effective methods here.
I'm in the replica goods business and currently running Google demand gen ads, which deliver over 10x ROAS. I have three questions I'd appreciate your insights on.
1. You mentioned never using GA or GTM. However, if I need to use TCPA for bidding, do you have any suggestions for handling conversion tracking?
2. Demand Gen Ads require adding ad images for placement. Did you incorporate image assets when running search ads? Or do you have any tips for adding images to ads?
3. When creating an ad campaign, you must first select the advertising objective, then the ad format, and finally the conversion event. I want to ask whether the selection of advertising objectives and conversion events affects account review. For example, if I choose “Purchase” as the conversion event, is it more likely to result in suspension than selecting “Page View”?
Hello Ryan,
Just to clarify first, I’ve never worked directly in that niche, but I’ll try to help you out as max as I can.
1. Yes, you can run tCPA without GA or GTM, and I’d avoid both. Just use native Google Ads conversion tracking. Either a Thank You page load or a very simple JS event after a successful order. As long as the signal is consistent, tCPA works fine. Keep it simple.
2. For Search ads I usually don’t use image assets at all. For Demand Gen there’s no choice. I don’t have much experience with it, but I’d keep images very neutral. No claims, no aggressive visuals, and no obvious product focus if possible. That's just a suggestion, not sure if this works the best.
3. Yes, it does affect risk, but it’s not an instant ban. I’m not saying that “Purchase” is forbidden. It just puts the account under more scrutiny, especially on new accounts or domains. Using more generic events like Page View or a custom event is often safer early on, then you can move deeper once the account has some history. Timing matters more than the event itself.
I spend about $15K per month on gambling ads, so this is a great place to share information. I was curious about which GEOs you work at.
Hey Hyper, I mainly run gambling/casino type Google Ads in 3rd world / tier-2 / tier-3 countries as my primary target right now. That’s where most of my traffic and spend sits.
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Hi, i recive a suspension using Hoax Cloacker, using this configs:
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Do you have any tips on how to prevent this happening?
Hello hzr.
It will always happen sometime. What I can suggest you right now based on your setup. Turn off Timezone filter. It is horrible, at least in my experience.
Also, seperate your ads between devices. If you are doing ads for Mobile & Desktop, do it seperatly. I would create 1 ad account only for Desktop, and filter it only by Desktop, and other ad account only for mobile, filter it on hoax only for mobile. Keeping it all open the way you have is easier to get bans. For the rest it seems to be good. Circumventing always happens, sooner or later. Just try to be careful, when you make changes to the campaign pause the cloaker, wait a few hours and turn it back again.
I would like to learn how the BH in the marketing space works.
Hello Darwin,
You’re in the right place.
Honestly, pretty much everything you need is already in this thread. 22 pages worth of info. Take the time to read through it carefully, most questions are already answered here. Enjoy!
Hey, I've been following this thread for a while, lots of useful information - thanks!
But I have a question.
I want (I don't want to name the geo), let's say a Tier-1 geo. They're making me a whitelist, and I'm applying for ADS gambling certification for it. I'm launching my first campaign on this domain with a certificate without blacklist keys, not even a blacklist or cloaking, but I'm immediately getting a "Your account violated the Circumventing systems: Cloaking policy" error message.
I'm losing heart. I've changed the whitelists and tried to make it unique, but the fact that I see the same site in ads really makes me feel desperate. Maybe you guys can tell me what I'm doing wrong.
Hey wasborntoshine,
To start off appreciate your opinion on the thread. Hope it continues to help you further on!
I’ll try to explain this properly so it makes sense and you know how to move forward.
When you get an instant
Circumventing systems / Cloaking suspension on Tier-1 gambling, it usually means
one part of the setup is leaking a bad signal. It’s almost never just the landing or a single rule you broke.
That’s why there’s no “do this and it will work” fix. The only way to approach this is
isolating variables and testing them one by one, not changing everything at the same time.
From the error you're getting, I would believe directly it's something on your hard setup. First thing I’d test is the environment used to access and manage the account. Try a different Antidetect browser like Octo, AdsPower, or Dolphin, and keep everything else exactly the same. If the previous environment was already burned or inconsistent, Google will flag you immediately.
If you’re not running under an MCC, treat the account as fully standalone. Make sure nothing is shared from previous setups. Fresh accounts on Tier-1 get reviewed extremely hard, so any weak signal here matters. If it’s not under an MCC, I’d also test a fresh billing setup. That means a new CC with a new BIN. Billing trust can override everything else, even if the rest of the setup looks clean.
A lot of cloaking flags actually come from server-side behavior. Hosting reputation, protection layers, or previous usage of the server for bh can all trigger issues. If everything else checks out, this is a very common weak point. Also make sure to protect it with cloudflare
Domain. Even domains that look clean can carry history. Tier-1 + fresh domain + first campaign is one of the most sensitive combinations.
The important part:
Change
one layer at a time, then wait and observe. If you change multiple things at once, you’ll never know what actually fixed it.
Just a quick note here. If you're budget tight, change it all at once, and it might work, but I wouldn't say that's the best solution. That's why I isolate it nowadays, so you can scale without issue.
Also keep in mind, Tier-1 gambling has almost zero tolerance. Certification helps, but it doesn’t override trust issues.
Most of the time it’s just one weak link in the footprint, and finding it takes systematic testing, not quick fixes.
Hope this helps clarify how to approach it.