Ask me About Gambling BlackHat Ads

TopRank Digital said:

"Impressive results! What cloaking method are you finding most effective these days for gambling ads?

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Hello TopRank.

I'm not sure at what part are you talking about, maybe you could describe it better, what you're looking for in specific.
Even thought, I guess if it's cloaking on the website, I'm finding more preferable accepting traffic only from mobile devices, with GCLID only and filtering touchscreen devices as well.

I hope it answers your question, otherwise feel free to ask it more precisely

clarckoh said:

Super curious, how does cloaking work.. I've been a PPC marketer WH for 10 years but since getting into the Forex industry, I've been slowly getting into BH, started using adspower with proxies and Polish gmails ( Google ads mainly ) but the issue is that I still operate in an industry with strict policies, so.. I might bypass detection for a few weeks but eventually, I run into issues.. I've always wondered if cloaking still works today and if so, how do you target the cloaking for ad review team only? - not sure if my question makes sense, as I mentioned I'm a lil new to this

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Hello Clarckoh

Nice to meet you, you're in the market way longer than me. I work with the most strict policies everywhere, believe me. Some people come around saying to me that it's impossible to run X keyword on X geo, but I proove them all wrong. I can always target any keyword, but, of course, it gets more expensive on some specific, because it gets to what you say later on your post.

A infinite cloaker does not exist. If someone told you that, that's a lie. You'll always run into issues. Cloaking still works today, yes of course. But, there's always a but. Cloaking will let you surf between some Bots and some human reviewers. As today as I'm writing this post, in some weeks to a month - 2 months max you'll get your account banned. I believe that our uncle Google is working on more ways to get around cloaking, but we're in this battle for years really. But summarizing up, as of today, we can bypass them for a few weeks-months.

The strategy to work around it is having multiple accounts.

Let's say you want to run casino keyword. You'll get 4 accounts running white ad and 1 running on casino keyword already. When that 1 gets banned you move onto a white account and turn it black. On the same day you create another white backup. That way you always have backup accounts in order to save yourself from this issues.

I hope this helps you out understing a bit, if you're curious about anything else feel free to ask, I'll be glad answering it

P.S: Forgot to reply of the last part. You don't target cloaking for ad review team only, it's not possible. There will be always some ad review that will see your bh page, that's when you're probably get banned.

As of example: Let's say you have a ad running in UK. You're cloaking settings are UK users on Mobile Phone, Touchscreen filtering and GCID filtering. If a ad review from google reaches the page on that settings he will see the blackpage. That's why bans occur. The cloaker doesn't always filter Google IP's, because everyday there's new IP's and new machines running for that. Eventually, when that occurs the cloaker might save that IP to not happen again, but by that time theres already a new one. That's why we always need to have running white accounts

samthevick said:

I am running various Google Ads accounts on the matter of Gambling, Casino related, etc.

3rd world countries are welcome, since that's my main target as today.

My accounts are reaching up to 20k USD$ for now. I'm on the expertize of cloaking techniques.

Feel free to ask any questions, I will try to help you as much as I can.

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Hello, first of all, congratulations for opening this topic.
I want to deal with scm gambling ads. My level goes through 4 stages. Software - security - advertising - field. I have solved and tried every field except advertising, it works successfully. But we couldn't do a long-term job with advertisers, I lost 2 months of time, so I have to do that part, can you tell me how to do Google ADW, please. Clocker will be made soon, but I don't have it right now. Thank you very much in advance. I can give you more information because it is not a classic system, I designed and completed a different and good project from everyone. I would be happy to share it with you.

samthevick said:

Hello yjyj

Ad disapproval could be by a lot of reasons.
Can you show here some of them? For example, compromised website.
That way I can help you better understanding what happened


Hello Nemesis

I'm just Affiliate. There's a bunch of deals, some mixed and some only CPA or RS.
Usually I go with Mixed CPA & %RS

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Hello samthevick


They say I need an online gambling license.
In this case, what would be the best approach?
The country I'm targeting requires a certificate.

yjyj said:

Hello samthevick


They say I need an online gambling license.
In this case, what would be the best approach?
The country I'm targeting requires a certificate.

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Hello yjyj

Unfortunately I don't specialize in that niche. I've never used License to run ads, even thought some people say it's impossible.
What geo are you trying to run?

Hi, I run an online casino in a third world country. Can you recommend a good Google Ads agency to me?

Hello.

I have some questions about the profitability of the gambling niche.

I've often heard people say it's the most profitable niche in affiliate marketing, BUT the initial deposits at casinos aren't huge, are they?

You can apparently get paid through revshare or per signup, from what I've seen. What's the average deposit of the customers you acquire? If you're paid per lead, how much would you earn?

Also, you mention promoting gambling offers in tier 3 countries, but don't users there have much lower purchasing power?

When I search "best online casino" on Google, I see tons of businesses showing walls of offers, but is it really that profitable?

In terms of ROAS, what kind of ROAS do you typically target for your campaigns?

Also, regarding cloaking, I've heard that if you have a solid enough account, you can show your real landing page and use the cloaker not to hide it, but to hide the affiliate links WITHIN the pages. I know this can vary between countries (I think this approach doesn't work in countries where gambling is prohibited), but what do you think of this approach?

Thanks for your time.

reviewFixer said:

This is smart, as most affiliates when they grow bloated, start extracting/borderline extorting money, via hybrid deals or pure CPA arrangements, while the ones with truly solid traffic can easy do with rev share only.

Additionally, you should perhaps offer them retargeting integrations yourself, if they have the ability to integrate tracking pixels, theres 2,3 efficient providers out there, it is a nice cross sale to top things off. Just use the argument that retention is 5 times cheaper than acquisition in this industry.

Click to expand...

I am able to retarget casino visitors with a pixel. What ad networks would work best? I'm trying propellerads right now but not really working.

samthevick said:

Hello yjyj

Unfortunately I don't specialize in that niche. I've never used License to run ads, even thought some people say it's impossible.
What geo are you trying to run?

Click to expand...

Hello. Thank you for providing so much information.


My third-party country is Japan.
It seems that a license is required.


Is the country you are advertising in one that does not require a license?

Hi,
I’m having trouble getting my white page approved. Every time, it gets rejected for the following reasons:

• Compromised Site
• Circumventing Systems

I’m a bit confused because the campaign was run without any cloaking or misleading techniques. Could you please clarify what might be triggering these flags?
Thanks in advance for your help!

samthevick said:

Quick P.S:
One of the recent Ad Accounts that I just created the Bh Campaign. As you can see, there is no issue with Google, everything running as smooth as always. In this one I am running a safer one, starting from 10$/day and increasing it 10% per day.
View attachment 422090

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Hello, by any chance you´re Portuguese? Thank you for your help!

Let’s say you’re bypassing the landing page with cloaking in Google Ads, how do you keep the ad texts relevant?

are you saying you spend 20k or gain 20k?

Do you use cloaker to avoid getting caught? Can we work with you for commission?

Do you provide remote paid support and paid training?

snkrsresell said:

Hello.

I have some questions about the profitability of the gambling niche.

I've often heard people say it's the most profitable niche in affiliate marketing, BUT the initial deposits at casinos aren't huge, are they?

You can apparently get paid through revshare or per signup, from what I've seen. What's the average deposit of the customers you acquire? If you're paid per lead, how much would you earn?

Also, you mention promoting gambling offers in tier 3 countries, but don't users there have much lower purchasing power?

When I search "best online casino" on Google, I see tons of businesses showing walls of offers, but is it really that profitable?

In terms of ROAS, what kind of ROAS do you typically target for your campaigns?

Also, regarding cloaking, I've heard that if you have a solid enough account, you can show your real landing page and use the cloaker not to hide it, but to hide the affiliate links WITHIN the pages. I know this can vary between countries (I think this approach doesn't work in countries where gambling is prohibited), but what do you think of this approach?

Thanks for your time.

Click to expand...

Hello snkrsresell.

Appreciate the well-thought-out questions.

"I've often heard people say it's the most profitable niche in affiliate marketing, BUT the initial deposits at casinos aren't huge, are they?"

Click to expand...

True, first deposits are not huge in most cases. On average:

• Tier 3: $10–$30
• Tier 2: $30–$70
• Tier 1: $70–$200+

But, most decent players redeposit multiple times, and some turn into whales. I’ve had leads that deposited $20 at first and ended up generating $3k+ in commissions over a few months.

"What's the average deposit of the customers you acquire? If you're paid per lead, how much would you earn?"

Click to expand...

I mostly run hybrid, something like for example,

• $40–$100 CPA per FTD (first-time depositor)
• 20–40% RevShare on losses

The average FTD value I see in Tier 3 is around $15–$25 deposit, but you still get $40+ CPA in many offers. Volume makes it work.

"But don't users in Tier 3 have much lower purchasing power?"

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Yes they do, 100%. That’s exactly why I don’t waste time on RevShare in those GEOs.
It’s all about CPA in Tier 3.

Most users in these regions:

• Deposit once or twice
• Drop $10–$20 tops
• Never come back

So waiting on long-term RevShare is not worth it. You won't see whales (There's always a chance but not really). You won't see $1k+ LTVs.

But here's the upside, many gambling brands still pay $15–$25 CPA per FTD, sometimes even for $10 deposits.

You run volume, keep your CPC low, and optimize for fast conversions.

Let’s say:

• You get 1000 clicks at $0.03 CPC = $30
• Convert just 2–3 FTDs
• You’re at $45–$75 payout

Your campaign is already green. Scale it and rotate accounts when needed.

Tier 3 is not about lifetime value. It’s about fast cash, high conversion, and aggressive rotation.

"I see lots of 'best casino' sites. Is it really that profitable?"

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Yes. But most of them are SEO farms or authority builders.

You’re looking at it from the outside. Make those questions,

Who’s ranking with PBNs?, Who’s cloaking through Google Ads or FB?, Who's buying remnant traffic and popping overlays?

You’d be surprised how many of those “walls of offers” are doing $30k–$50k/mo.

"What kind of ROAS do you typically target?"

Click to expand...

Bh isn’t clean math. You’re not just spending on ads, you’re also burning everywhere.

Cloakers (some go for $500+/mo if they're solid)
Fresh accounts (warm-up, aged, pre-verified — they add up)
Proxies/RDPs
Manual setup time or team costs
Bans and reboots every few days/weeks

So your “$100 ad spend” might really cost $300+ when you factor in infrastructure.

That’s why I look at it differently. I ask:

Did the campaign make profit after all costs?
Can it scale for a few more days?
How many accounts do I need to keep it alive?

If yes, I push. If not, just stop it.

Can I use cloaking to hide affiliate links, not the whole page?

Click to expand...

I’ve tested it, yes. In some GEOs, it partially works.

The method:

Show the real lander to both bots and humans
Cloak only the tracking links/buttons/scripts

But it’s still risky. Some reviewers will click around or use mirror tools. If they see any trace of gambling, affiliate redirects, or non-compliant JS… you're banned.


That’s why I usually go full cloaked BH > WP with no direct affiliate links on the white page.

Hope that helps you out. Best regards!

smartcallseo said:

I am able to retarget casino visitors with a pixel. What ad networks would work best? I'm trying propellerads right now but not really working.

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Hello Smartcallseo,

Propeller’s alright for some things, but for retargeting casino traffic, it’s weak, low-quality users, tons of bot noise.

If you’ve got a pixel already, I’d look at richpush, trafficstars, exoclick or zeropark, but if i'm being honest, the trick is not just the network, but the angle. I wouldn't retarget with the same "Play Now" stuff. You need to find out a way to hit them with urgency, with a bonus expiring, limited spins, etc.

Also test native + push combos

Hope that helps.

yjyj said:

Hello. Thank you for providing so much information.


My third-party country is Japan.
It seems that a license is required.


Is the country you are advertising in one that does not require a license?

Click to expand...

Hi yjyj,

If it's a bh ad, you don’t need a license to run it.

You can get campaigns running for weeks or even months until Google kills the account.

It’s always possible the problem is that you need to have multiple accounts ready and investing the proper time to keep things rolling.

Just be prepared to rotate, cloak, and manage backups constantly.

IlyesP said:

Hi,
I’m having trouble getting my white page approved. Every time, it gets rejected for the following reasons:

• Compromised Site
• Circumventing Systems

I’m a bit confused because the campaign was run without any cloaking or misleading techniques. Could you please clarify what might be triggering these flags?
Thanks in advance for your help!

Click to expand...

Hello Ilyes,

Most likely the issue is with the white page you’re using.

If it’s not clean or looks suspicious to Google, they’ll reject it for those reasons.

Usually, duplicated templates, buying it from bot websites or getting it from AI chatbots results in compromised websites.

I would personally suggest you to try whitepages from a trusted developer.

kenobeen said:

Let’s say you’re bypassing the landing page with cloaking in Google Ads, how do you keep the ad texts relevant?

Click to expand...

Hello kenobeen,

I'm not sure if I understood correctly you're question?

You keep ad texts relevant by focusing on the main offer or intent, not the exact landing page content.

For example, if you’re promoting a casino, use general keywords like “Best Online Casino,” “Play Slots Now,” or “Get Bonuses Today”, these match what users search for and the offer behind the scenes.

The cloaked landing page may be different, but as long as the ad delivers on the promise and matches user expectations, you’re good.

Tell me if that helps you or if you intended to ask something else.

Thank you!

Geoffreyo said:

are you saying you spend 20k or gain 20k?

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Hello Geoffreyo.

Spend 20k.

I'm managing to be able to spend around 20k on each GAds account before it gets banned.

EmyNaTioNaL said:

Do you use cloaker to avoid getting caught? Can we work with you for commission?

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Hello Emynational,

Yes, every offer in bh requires a cloaker.

Regarding working together on commission, I’m not open to partnerships personally. However, if you need help, I might be able to connect you with someone who does.

Thanks for understanding

gamzeli said:

Do you provide remote paid support and paid training?

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Hello gamzeli,

I don’t provide remote paid support or paid training. It’s not my main focus right now. I’m not interested in selling anything on BHW and probably won’t be in the future. I already earn enough not to worry about offering training or support services.

Hope you understand that, thank you.

That interesting, bro. What cloaker tools are you using lately. Are you still rotating fresh domains, or you stick to one.

netproxy said:

That interesting, bro. What cloaker tools are you using lately. Are you still rotating fresh domains, or you stick to one.

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Hello netproxy.

For Tier 3 I'm currently using Hoax.Tech and Cloakerly, depending on the specific GEO. For Tier 1 I would go with Adspect.

Yes, always new domains. The Cycle it's kind of, New Gmail, New GAds Accounts, New Domain, New Whitepage and boom the offer

Thank you for your detailed response.

Generally, for 1000 clicks, how many people make a deposit on the online casinos you're affiliated with? This is to give me an idea of conversion rates, even though I know this can vary.

Also, I'm planning to target Indonesia, with an offer wall: a top 10 of online casinos.

I see that some very popular Indonesian keywords have CPC ranges between $0.1 and $0.4 per click, but when I do Google searches on the keyword, no search ads appear (even with an Indonesian proxy, and an anti-detection browser).

I'm also thinking about something - in Indonesia, casinos are prohibited, so why would Google authorize bidding on these keywords?

Regarding the offer walls I mentioned that I see in search, I see that some websites only do paid advertising for offer walls, and I tell myself that if there are so many, it must pay off. But the CPC in my region (France) is high ($12 cost per click, $40 maximum), so at this stage, are these businesses unprofitable?

Or do they derive their profitability in the medium term from their revshare offers?

I see some businesses getting more than 14,000 visits per month (in ads), and doubling their advertising budgets each month, on their single domain name, and with just 1 Google Ads account, in search ads, in France.

And last thing, how do you select your keywords? There are many informational keywords like 'best online casino', but are these keywords really that profitable? I see many people bidding on them.

Thanks in advance.

snkrsresell said:

Thank you for your detailed response.

Generally, for 1000 clicks, how many people make a deposit on the online casinos you're affiliated with? This is to give me an idea of conversion rates, even though I know this can vary.

Also, I'm planning to target Indonesia, with an offer wall: a top 10 of online casinos.

I see that some very popular Indonesian keywords have CPC ranges between $0.1 and $0.4 per click, but when I do Google searches on the keyword, no search ads appear (even with an Indonesian proxy, and an anti-detection browser).

I'm also thinking about something - in Indonesia, casinos are prohibited, so why would Google authorize bidding on these keywords?

Regarding the offer walls I mentioned that I see in search, I see that some websites only do paid advertising for offer walls, and I tell myself that if there are so many, it must pay off. But the CPC in my region (France) is high ($12 cost per click, $40 maximum), so at this stage, are these businesses unprofitable?

Or do they derive their profitability in the medium term from their revshare offers?

I see some businesses getting more than 14,000 visits per month (in ads), and doubling their advertising budgets each month, on their single domain name, and with just 1 Google Ads account, in search ads, in France.

And last thing, how do you select your keywords? There are many informational keywords like 'best online casino', but are these keywords really that profitable? I see many people bidding on them.

Thanks in advance.

Click to expand...

Hello mate,

In Indonesia, i'm getting something like 3-5% deposits on 1000 clicks.

Offer walls might be an interesting to test (yet I haven't tested it) but I'm not sure about it. It doesn't seem to be usual for Indonesian audience. Yet, it's a matter of testing it out.

About the CPC, I'm not sure as well, but I believe it might happen because of people doing bh campaigns just like me. But those values doesn't seem to be true. I'm getting something around 0.18$ cpc in Indonesia.

In france it's very common offer walls. I've already tested some things on france and paid something like 0.7$ on cpc and not 12$. Not sure where you've seen this data. It's very expensive, but the CPA offers are very good there as well. I've got deals on 90$/FTD there.

About this businesses on 14k visits, I don't really have idea.

On keywords, it's very important you know someone local. That's how I find mine. I always connect with someone local and try to figure out what keywords they use there. For example in portugal, it's very relevant "apostas", "apostas online". There are some countries that 88 is directly linked to casino as well. It's very different from country to country. I always ask natives (even if they're not connected to casinos) how would they search for an online casino. That's where you usually hit the gold mine