I have a business which does business loans for people with bad credit. I have compiled a basic list of keywords, but I'm not sure where to go from here.. Or even how to get started.
1. Payroll Loan
2. Merchant Cash Advance
3. Working Capital Loan
4. Bad Credit Business Loan
5. Fast business loans
6. Loan for my payroll
7. Business loans for bad credit
8. Payroll Advance loans
9. Hard money business loans
I also have a question for charmtolucky by the way....
In a campaign where you have a fairly low daily spend, say $100/day do you have any tricks for increasing my exposure? I'm noticing that my coverage is not as good as some older, richer campaigns I've run. I need more impressions. Yet I have Quality Scores between 6-8 with good landing pages, so it isn't a huge quality problem. Maybe it's the niche... but if you have any thoughts I'm all ears.
Sort of related to Adwords in that I'm using it to check the competitiveness and also number of monthly searches per keyword. When I'm using it, it gives me this data along with a column that says suggested bid instead of cpc. Are these two the same?
If you use bing and need conversions, not just clicks, then consider just using the Yahoo/Bing search network and not the partner network. Partner network still has tons of bots and will waste your budget with non-converting visitors. Real visitors on Bing will also convert better for people in the bad credit vertical. They are less intelligent than Google users (on average, sorry if you are a Bing user )
I want to optimize my Adwords campaign in terms of Reduced CPC and Better Conversions. Is there any tool which will analyze your campaign and guideyou with next steps as to what needs to be done?
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