Hello friend,
we are doing B2B business all over the world, I'm running a google ads campaign for B2B keywords like:
"product keyword + manufacturers"
"product keyword + suppliers"
"product keyword + factory"
"product keyword + makers".
the CTR is about 10%, and CVR is about 4.3%.
and finally, the cost per conversion is very high, it costs us about 50 USD to get one conversion (form lead submission).
is there any recommendation to reduce the cost per conversion?
and one more question:
say we are a manufacturer of water bottles, so this is a good keyword for us to rank on Google: "water bottle manufacturers"
but at the same time, end clients also search this term for "water bottle" brands, like Yeti, which is our potential customer.
how can we narrow down the traffic?
we don't need any paid traffics from the end clients?
Thanks so much.
View attachment 228762