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As many citations as possible or just a few with fresh content?

Discussion in 'Local SEO' started by aussiejack, Oct 20, 2014.

  1. aussiejack

    aussiejack Regular Member

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    I just spoke to a local SEO guy. He told me that a few years ago he would submit his clients´ sites to as many good directories as possible.

    However, now he takes a different approach. He lists his client site just to a few directories. Those directories allow their clients to fill their listing with fresh content often. For example with a news ticker. He says that he got far better results with 10 listings which get refreshed often than with 100 listings which never get refreshed.

    What do you guys think? We all know that fresh content is a key for good ranking. But would you really stay away from a good authoritative directory when it has no possibilities to post something new once in a while?
     
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    A few citations at a time, many are fine but not all at once is the way to go.
     
  3. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    OP, it seems like you're using directory, citation, and aggregator interchangeably but each of these are different.
     
  4. Techxan

    Techxan Elite Member

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    You need to act like a local business, and a local business should list themselves with as many quality local directories as possible, including new ones that crop up, because the customers in that area who use the directory look for service providers there.

    If the site is a crappy spammy looking site that a real business owner would not get caught dead listing there, skip that one..

    I think your SEO guy is blowin smoke up your ass, or he is using a PBN with NAP and calling it citations.

    Although, to be fair, there are some niches you can rank with little more than onpage SEO. I have a client in education that went straight to the top of Houston, San Antonio, Dallas/Ft Worth, and Austin with just onpage SEO and Google Maps listings in those cities.
     
    Last edited: Oct 22, 2014
  5. SkylerJarman

    SkylerJarman Jr. VIP Jr. VIP Premium Member

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    I have multiple clients sitting in "A" position as we speak.
    I have to agree with techxan, Quality over quantity. Only add about 20 citations a month. Most local businesses aren't even doing this. Google compares your ranking efforts to your competitors. If you out of no where just listed 100 citations when all your competitors are only listing in around 70 directories and have made themselves a name the past few years... If you were Google and had access to the most information in the world.. Do you think it would be very hard to notice the difference?