Are Web 2.0s Still Working in 2025 for SEO?

EthanSeo99

EthanSeo99

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Hey guys,

I’ve been digging through old SEO strategies and came across Web 2.0 link building again.

Just wondering — is anyone still using Web 2.0s in 2025 and actually seeing results?
Like, do they still help with rankings, or is it just a waste of time now?

Would love to hear if:
  • You still build them manually
  • Use them as tier-2 or tier-3 links
  • Or completely moved on from them
I’m not promoting anything, just curious how people here are approaching it today.

Thanks in advance
 
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I really dont believe so - I have tested maybe 25-50k worth of packages here in BHW since my signup many years ago. And web2 haven't worked for anything that i've touched the last 5-7 years.
 
I do still use Web 2.0s but only as tier2 links these days. Direct tier1 doesn’t seem to have the same effect anymore like it used to unless you put effort into making the Web 2.0s with good content and internal links. I use them more like a buffer layer to juice up my guest posts or niche edits.
 
ExobiT said:
I really dont believe so - I have tested maybe 25-50k worth of packages here in BHW since my signup many years ago. And web2 haven't worked for anything that i've touched the last 5-7 years.
Click to expand...
Sounds like you’ve tested way more than most people ever do, so your take definitely carries weight.


I’ve seen people still recommending Web 2.0s for tier-2 or indexing boosts, but if they’ve been dead for 5–7 years for you, it’s probably not worth the time anymore.
 
Got it — makes sense to use them as tier 2 with decent content.
Do you do anything to get them indexed faster?
akabi said:
I do still use Web 2.0s but only as tier2 links these days. Direct tier1 doesn’t seem to have the same effect anymore like it used to unless you put effort into making the Web 2.0s with good content and internal links. I use them more like a buffer layer to juice up my guest posts or niche edits.
Click to expand...
 
EthanSeo99 said:
Sounds like you’ve tested way more than most people ever do, so your take definitely carries weight.


I’ve seen people still recommending Web 2.0s for tier-2 or indexing boosts, but if they’ve been dead for 5–7 years for you, it’s probably not worth the time anymore.
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Personally i would never throw a single cent towards web2 anymore, for me its completly useless and have been for many years. Im sure if one actually really spent money on it, and built it properly with proper content, there might be a quick "indexing" juice to be fetched from it, but in my eyes its really not worth it, links can be indexed way cheaper and faster without.
 
Web 2.0s can still help if used carefully as tier-2 or tier-3 links, but relying on them solely won’t drive strong rankings today
 
Web 2.0s can still work, but only as tier-2 or tier-3 links, not for direct ranking boosts. They’re mostly used to buffer and power up backlinks pointing to your money site (like guest posts or niche edits). Google doesn’t value them much unless the Web 2.0 site itself has traffic and authority — which most don’t anymore.
 
Matzedoon said:
Web 2.0s can still work, but only as tier-2 or tier-3 links, not for direct ranking boosts. They’re mostly used to buffer and power up backlinks pointing to your money site (like guest posts or niche edits). Google doesn’t value them much unless the Web 2.0 site itself has traffic and authority — which most don’t anymore.
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Exactly. I’ve also seen better results using Web 2.0s only as tier-2 buffers, especially when boosting guest posts. Direct use just doesn’t move the needle anymore.
 
It works if you work on it and do it right - unique content, aged accounts, proper interlinking. It doesn't work if you're paying for junk with 100s of links and no authority.

Web 2.0s work, lazy Web 2.0s don't.
 
DevMask said:
It works if you work on it and do it right - unique content, aged accounts, proper interlinking. It doesn't work if you're paying for junk with 100s of links and no authority.

Web 2.0s work, lazy Web 2.0s don't.
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That’s the truth. Real effort into Web 2.0s — aged profiles, solid content, and smart linking — can still bring value. It’s the spammy mass-produced ones that give them a bad name.
 
Yes, some SEOs still use Web 2.0s in 2025, mainly as tier-2 or tier-3 links. But focus on authority links, topical relevance, and content quality.
 
SEO JOKER said:
Yes, some SEOs still use Web 2.0s in 2025, mainly as tier-2 or tier-3 links. But focus on authority links, topical relevance, and content quality.
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you’re right — and as you can see in this thread, a lot of people don’t really trust Web 2.0s as tier 1 anymore. Most seem to use them only to support stronger links like guest posts or niche edits.
 
EthanSeo99 said:
you’re right — and as you can see in this thread, a lot of people don’t really trust Web 2.0s as tier 1 anymore. Most seem to use them only to support stronger links like guest posts or niche edits.
Click to expand...
Exactly most people now avoid using Web 2.0s. They’re mainly used higher-quality links like guest posts or niche edits.
 
Web 2.0s are like empty sheets. If you excessively link your money site, it'll be considered a link farm. If you build low quality links to improve their authority, they'll be penalized. If you interlink them, they'll be considered a pbn. If you leave them with without backlinks, they won't pass much link juice.

So, it's difficult to manage web 2.0s. Only a few people handle them well.
 
Many of the Web 2.0 links are poorly indexed. For example, those created on Blogger pages.
And the ones that do get indexed usually require additional Tier 2–3 links.

Overall, this only makes sense for gray and black niches, where there aren’t many ways to get links.
 
IvanRF said:
Many of the Web 2.0 links are poorly indexed. For example, those created on Blogger pages.
And the ones that do get indexed usually require additional Tier 2–3 links.

Overall, this only makes sense for gray and black niches, where there aren’t many ways to get links.
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you're right. Most Web 2.0s barely index unless you push them with tiered links. And for clean niches, the ROI just isn't there anymore — but for gray/black niches, they're still one of the few backlink options left.
 
EthanSeo99 said:
you're right. Most Web 2.0s barely index unless you push them with tiered links. And for clean niches, the ROI just isn't there anymore — but for gray/black niches, they're still one of the few backlink options left.
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That’s exactly the point. In the past, SEOs used Web 2.0 links to boost their other links - Tier 2 and even Tier 3. But now you can’t do it the same way anymore, because Web 2.0 links themselves need to be strengthened with additional links. Otherwise, they simply won’t get indexed.

All of this has become complicated with results that are hard to predict. That’s why I put more trust in regular guest posting with a careful selection of websites for backlinks.
 
They do tend to work if the competition is low. If someone expects to build 20-30 web2.0 sites and their high-competition keyword will get a top position, then it's not possible.

And you need to index those Web 2.0 links to see the effect.
 
akabi said:
I do still use Web 2.0s but only as tier2 links these days. Direct tier1 doesn’t seem to have the same effect anymore like it used to unless you put effort into making the Web 2.0s with good content and internal links. I use them more like a buffer layer to juice up my guest posts or niche edits.
Click to expand...
That's exactly the key. The thread reflects that supporters of using Web 2.0 only for tier 2 or 3 links simply do not want to work on building the properties. They only want 'one step' solutions to get strong links involving buying magic "packages" with pre-built relevant links, or guest posts on already built sites. They likely have a point about using blogspot blogs and such that have no metrics or relevancy, but yes, it's mostly about being lazy.

Properties can be used to provide support links to guest posts serving as tier 1 links, but there's nothing stopping folks for using well made ones as both tier 1, and as links to the guest posts. The best bet is to use subpages with good metrics as your free properties (which I define as the '2.0' version of web 2.0s), using good relevant content and internal links, then back them up on tier 2 with links from similar good subpages. There are now dozens of properties of this type, which can make a strong backweb when put together seriously.
 
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