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Are meta descriptions important for SEO ? Does google read them ?

Discussion in 'Black Hat SEO' started by transitarea, Mar 29, 2016.

  1. transitarea

    transitarea Senior Member

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    I am using SEO from Yoast and it asks me to add meta description.
    Are meta descriptions important for SEO ? Does google read them ?
     
  2. TZ2011

    TZ2011 Senior Member

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    Not a factor for SEO but important for better description in search engine results, usually you want to have nice description of the page. If you don't set it google will fetch first text that he finds on the page, for example Menu items, part of the text from the page, sometimes even text from footer.
     
  3. MikeyMikey13

    MikeyMikey13 Senior Member

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    sometimes even when one is set... it still fetches the bloody menu.
     
  4. renzuken

    renzuken Junior Member

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    good description can make Higher CTR in search
     
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  5. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    I hardly use it myself, if you choose the correct schema and you setup your posts and pages properly it should easily pull a snippet that is decent = more time to work on other stuff if you ask me. Proper page layout and use of H tags and good markup saves you loads of time. Especially if you are working on very large sites.
     
  6. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Yes, Yoast just adds it for higher CTR but it doesn't REALLY affect rankings. But I would recommend it though.
     
  7. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Meta tags helps SEO. But not all of them and not all of the time.These are important in gaining user click-through from SERPs. It is important that meta descriptions on each page be unique.The description should optimally be between 150-160 characters.
     
  8. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    Meta Descriptions Are Important for SEO Because It ill increase your "Click-through rate (CTR)" in Search
    When you write your page meta descriptions, be sure to focus on
    character length,
    word choice,
    query match,
    the call-to-action.
     
  9. NobelNerd

    NobelNerd Power Member

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    Google's algorithm you can never be sure they might consider it or might not I suggest add them anyway even if they don't consider it good description adds to the CTR as explained above
     
  10. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    I total agree with you! for most of the other replies, don't be surprised if you have problems to get your website ranked.
     
  11. lazzer010

    lazzer010 Newbie

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    Yeah, get this too now and then. I've always made it a point to put descriptions but I have yet to see any direct benefit from google for them.
     
  12. Devil Rider

    Devil Rider BANNED BANNED

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    The content of the meta description tag helps the user decide which link to click from among the various choices.
     
  13. Ambitious12

    Ambitious12 Elite Member

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    of course its necessary,if your site do not have one perfect description,how google does allow them to be on good rank?
     
  14. jollyman

    jollyman Elite Member

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    In SEO, meta description tag is not a ranking factor. But, extremely important in gaining user click-through from search engine result.

    Code:-


    The description should be between 150-160 characters. These short paragraphs are a webmaster?s opportunity to advertise content to searchers and to let them know what information exactly they're looking for on that page.

    So, Yoast is right.
     
  15. JakeSully

    JakeSully Junior Member

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    Meta description is more impartent thing for to increase CTRbut the content must be in unique
     
  16. ija61

    ija61 Senior Member

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    As said before... with so much information and so many seo guru and articles many of us forget to think for themselves...
    Yes they are important in SEO....
     
  17. Cha Wong

    Cha Wong Regular Member

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    Yes. Meta Description and Meta Keywords (all META tags) are important in SEO
     
  18. obnowaffle

    obnowaffle Newbie

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    Meta keywords are absolutely useless. Neither Google nor Bing relies on them.