Are Facebook ads going down a lot?

Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
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You should focus more on the product, you should test new products before selling in large quantities, because if you don't test, you will lose a lot of money if you only focus on the old product without changing.
 
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Consider optimizing your ad targeting, improving your ad creatives, testing different platforms, and analyzing data to refine your strategy for better results.
 
I switch from Facebook ads to Google ads with some strong backlinks.
 
FB is definitely tougher than last year and doesn't open up more advertising opportunities for businesses. The approach we're maintaining is to create 2-3 new ads per day and turn off old ads that don't convert well
 
Currently, FB has many updates and policy changes. FB holds advertisers' money abnormally, FB is more sensitive and most recently campaigns have not spent, but fortunately there is a solution.
 
Keep tweaking your campaign by refreshing the content and images. It’ll make a big difference
 
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
FB is currently facing quite a few difficulties, we need to consider and optimize our campaigns more if we don't want to lose money.
 
Because Facebook has released many new algorithms and new policies, making it more difficult for sellers.
 
The only way is to optimize advertising. Good and attractive content, focusing on customer feelings will help you save a part of the budget. Currently, advertising is not as easy as before, it is really too strict.
 
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
Why is this happening ? Less conversion ratio now ? Can be because of more fake users on the platform now.
 
Some advertisers saw a decline in the ability to accurately track conversions and attribute them to Facebook ads, making it harder to gauge ad performance and optimize campaigns effectively.
 
Analyze your targeting and ad creatives, optimize for better ROI, and test different strategies or platforms to improve performance.
 
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