Are Facebook ads going down a lot?

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Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
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You should convert to a multi-platform business model at the same time, not relying too much on just one platform. As for your fashion items, I see that the tiktokshop market is currently developing very strongly, you can try to find out. good luck
 
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
Facebook has increased advertising costs that's why you're seeing this.
 
"Thank you for sharing your concern. It sounds like you're facing a challenge with advertising ROI, which is becoming a common issue in today’s competitive and dynamic market. To address this, I recommend a structured approach:

  1. Analyze the Market and Consumer Trends:
    Compare the current market environment to last year. Are there changes in consumer behavior, competitor strategies, or platform algorithms? For example, shifts in platform algorithms (like Meta or Google) can significantly impact ad performance.
  2. Evaluate Ad Content and Targeting:
    Review your ad creatives, messaging, and targeting. Are they still relevant to your audience, or do they need updating? Personalized and engaging content often performs better.
  3. Optimize Campaigns:
    Use A/B testing to identify what’s working and optimize accordingly. Focus on metrics like click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
  4. Diversify Channels:
    If you’ve been relying on a single channel, it might be time to diversify. Consider exploring new platforms, partnerships, or organic content strategies.
  5. Leverage Data and Technology:
    Utilize tools like analytics software or AI-driven solutions to gain deeper insights into your campaigns and improve targeting accuracy.
  6. Review Budget Allocation:
    Examine where your budget is being spent and whether it aligns with channels that are driving the best results.
If you’d like, I can help you review your current campaigns or strategize for improvement. Together, we can work toward achieving your goals more effectively."

I asked Chatgpt lol :p
 
Currently, I see that fashion business like yours should combine many platforms to have a breakthrough rather than just focusing on fb and ig. You should try building an additional tiktok channel.
 
There have been some changes in performance metrics. Click-through rates and conversion rates have improved for many industries in 2024. However, cost per click and cost per lead have increased for some businesses
 
Facebook has increased advertising costs so you see this, you should research hot trends in the industry
 
You should optimize your ad content and images, adjust your targeting, and test different versions of your ad to find the most effective strategy.
 
Compared to previous years, Facebook is now much more difficult. Costs are increasing because you have to constantly change design and advertising content. According to current trends, there are too many errors arising due to algorithms. Accounting changes, Competition is increasing. But overall it is still a good platform to earn income If we know how to optimize it
 
Ad costs have increased due to competition and platform changes, so your old strategy may no longer work. Optimize your targeting and creatives, test new formats like video, and analyze campaign data for insights. Consider diversifying to other ad platforms or channels to reduce dependency on Facebook.
 
Advertising is only more effective when you have something unique and different from the majority of people out there, if you keep doing the same old things the results will be worse due to the change of platforms that are competing with each other and changing a lot.
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
 
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
There is such a lot of noise to cut through these days. It seems people are taking a more 'round the houses' approach to ads on SM platforms (ie not going from ad to purchase anymore, but finding your brand on various platforms before buying). The shift in consumer behaviour is making ads more expensive and less effective. Interestingly, it's the non-polished, more authentic content that is proving to be most effective. Best of luck
 
ZoeMarketr said:
There is such a lot of noise to cut through these days. It seems people are taking a more 'round the houses' approach to ads on SM platforms (ie not going from ad to purchase anymore, but finding your brand on various platforms before buying). The shift in consumer behaviour is making ads more expensive and less effective. Interestingly, it's the non-polished, more authentic content that is proving to be most effective. Best of luck
Click to expand...
I'm actually very tired if this keeps happening like this
 
rabib2024 said:
Advertising is only more effective when you have something unique and different from the majority of people out there, if you keep doing the same old things the results will be worse due to the change of platforms that are competing with each other and changing a lot.
Click to expand...
I am also changing with more textures and with that comes more incentives
 
If it's because of the content, you should innovate your content. Repeated content without innovation will reduce customer engagement.
 
Chen chal said:
Compared to last year, this year I have to spend 3 times more heavily than last year on advertising costs but the results still cannot be achieved like last year. Does anyone have any way to help me fix it?
Click to expand...
Could just be the season, it's bf and cbm, so ad costs are higher
 
Advertising costs are increasing due to high competition. Advertising needs to have unique content, products need to have attractive incentives,... we should diversify into many other platforms
 
You should retest the entire process such as content, images, retargeting customer files or you can switch to a new account to test again
 
Facebook will be much more difficult in the coming years, what needs to be done is just to optimize advertising, optimize content to make it eye-catching and stimulate customers as much as possible.
 
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