Are branded keywords okay to use?

Discussion in 'Affiliate Programs' started by burst1, Jun 10, 2014.

  1. burst1

    burst1 Newbie

    Mar 10, 2013
    Likes Received:
    United Kingdom
    Hey, I'm pretty new to SEO and internet marketing and I've decided to try my hand at creating an amazon affiliate site as my first project. I've been reading a lot of guides/how to's on keyword research then went and bought Ultimate Niche Finder. So far I'm pretty impressed and found some good keywords. I double check my keywords with Stealth Keyword Competition Analyzer and use Market Samurai to check on page SEO and backlinks etc.

    I believe I've found a few good keywords but a lot of them are branded (ex. "company/product name review"). So my question is, is it okay to use branded keywords? Will Amazon or the company in question get upset if I happen to outrank them? I'm sure I read in a guide not to use them but I can't for the life of me find the article where I read it. Maybe I just dreamed it up and didn't actually read it. Any advice would be appreciated so I can get started on my site.

  2. PipHead

    PipHead Registered Member

    May 6, 2014
    Likes Received:
    All depends on how clearly you state that you are an affiliate & not acting on behalf of the brand.