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Are backlinks still important?

Discussion in 'White Hat SEO' started by Petru, Dec 11, 2014.

  1. Petru

    Petru Newbie

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    Hey guys,

    I read somewhere the other day that Googles new or upcoming penguin update will eliminate backlinks as a rankling factor and instead focus on ranking sites with better content.
    Can someone give me some info on this? I can't remember where I saw it but I'd like to read it. and learn more about that update.

    Thanks
     
  2. SmoothBlackHat

    SmoothBlackHat Junior Member

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    yes, they are still the key factor
     
  3. JasonS

    JasonS Jr. VIP Jr. VIP

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    Backlinks relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results. - Matt Cutts, head of Google's Webspam team
     
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  4. Petru

    Petru Newbie

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    I remember hearing this also, But what I'm trying to say is that there is a new Update that I've heard about that eliminates the focus on Backlinks and more on the quality of the content. I've seen it around alot, People are saying that it's good for small startups to get better rankings as long as they have the quality. I't only fairly new from what I've heard or probably isn't even rolled out yet. It may be part of the next update I don't know. Hence Why i'd like to find more about it...
     
  5. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    Whoever stated that should be ignored as an SEO.

    Google's algorithm is centred around backlinks, if they changed that and focused on content we would see a return to keyword spamming on websites and ranking would be childs play.

    All the talk of social signals is basically backlinks from high ranking websites such as facebook, twitter etc. They are just a different form of backlinkbut still backlinks.

    In short it would ruin their search results if they were to try this as it is so much quicker and easier to manipulate what is on your own website than it is to do so on others' websites.
     
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  6. eProjects

    eProjects Newbie

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    If you have a ton of good links, but the rest of the site is garbage, you probably won't get very good results. The algorithm looks at over 200 separate bits of information when determining where to rank a site. Are backlinks high on that list? Absolutely. Does that mean that you can have thin content, bad optimization and design? No.
     
  7. avalon1981

    avalon1981 Regular Member

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    Now the quality matters, not quantity. 1 backlink from old authoritative site is better than 300 from empty meaningless MFA's.
    The other thing is anchors - now it is better not to use straight anchored links as it can be regarded as an attempt to influence SERP
     
  8. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    No it is not happening and won't happen any time in the foreseeable future, you may hear people saying things like they are lessening the effect or that you are going to need less of X type backlink or more of Y type backlink but ultimately they are not devaluing backlinks.

    I read something from Matthew woodward the other day that backlinks are not important or that they are far less important these days but that is because he thinks you can put content out there and magically get it to rank, well no that is idiotic. If you are lucky your content will get noticed and people will talk about it but there are few people in every niche that will get this lucky, the rest will have to do their own promotion and this means doing your own backlinking.

    If you have a site that is selling something you cannot expect the average person to go out sharing and posting backlinks to your site, it is just far less common than for a site where you are constantly posting clickbait and have the marketing know how and connections to get people talking about you (and therefore linking back to your site). Someone like Matt woodward can do this as he has the connections and the audience already but it certainly does not mean that he is ranking with no backlinks it just means he didn't personally do the backlinking (or so he claims).
     
  9. White Night

    White Night Power Member

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    I think this thread will end with the conclusion: SEO is dead .... again, lol
     
  10. Petru

    Petru Newbie

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    I totally understand that, But i believe spammy keywords wouldn't be classified as a good content website. I'm talking about websites that have relevant content to what the user is searching for. Not keyword spamming websites.
    It may have been a rumor I'm not sure. But I've seen it around a bit.
     
  11. naskootbg

    naskootbg Power Member

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    This is impossible! To rank website it must be indexed first - this is impossible without backlinks. Even the ping to the aggregators create backlinks. Well with WMT and adwords it's possible to get indexed, but this will means that go0gle force the webmasters to use their products and this time they will hit humans rights with hard proof.

    If go0gle focus only on the inner content relevancy, bounce rate, site age and related factors which are part of the on-page/site SEO, than the SERP will be easier for manipulating than ever, because each of these parts are easier for manipulating than finding HQ relevant baclkinks (which are most important today).
     
  12. dennica

    dennica Jr. VIP Jr. VIP

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    its just like saying voting a president base on popularity :D
     
  13. Petru

    Petru Newbie

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    Isn't that what happens already? Wouldn't it be better to vote in a president that is better rather then popular? Lol
     
  14. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    If you have heard it being said then yes it is a rumour.

    I am saying unequivocally that yes backlinks are a big part of the algorithm and that will not be changing any time soon (at least for many years). Anyone claiming otherwise does not fully understand the situation.

    You say "good content" will be rewarded not machine written spammy content well that is again wrong. If a site's ranking was based mainly on a site's content it would not be long before someone comes up with a reverse engineer of the algorithm and exploits it by generating content automatically and ranking with it, it would happen so quick it would be laughable.

    In short no backlinks will never be discounted, not in the foreseeable future, anyone claiming so is just not a credible source, it is that simple.
     
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  15. Tom189

    Tom189 Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Backlinks always have and always will be king, sure good content can help. But I've ranked very thin sites for competitive terms purely using a good backlink strategy.
     
  16. Petru

    Petru Newbie

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    Thanks for the info, That was kinda what I was looking for. Just wasn't sure how possible it was or weather what I heard was actually true or not.

    Thanks for everyones replies :)
     
  17. Aty

    Aty Jr. VIP Jr. VIP

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    Rest assured, that's not gonna anytime soon.
     
  18. mktanny

    mktanny Regular Member

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    Backlinks are like real life people talking about a physical business with each other , so i doubt backlinks will lose their importance any time soon
     
  19. SYKing

    SYKing Jr. VIP Jr. VIP Premium Member

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    Yes, backlinks are still important but everything is depend on quality rather than quantity, You need to get high quality backlinks which looks real/natural in look.

    Thanks
     
  20. Professor88

    Professor88 Registered Member

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    Is breathing important?!?

    Of course the backlinks are still important key in this game.
     
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