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Apps Installs for Local App

Discussion in 'Mobile Marketing' started by supahoopsa, Jan 29, 2014.

  1. supahoopsa

    supahoopsa Junior Member

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    We have created a mobile App for our local area (area in UK - approx pop. 150k)

    We are looking for ways to get more downloads and have a smallish budget

    Does anyone have any experience of...

    Facebook PPI for Apps
    Banner Advertising targeted to specific regional area
    Better to go for CPA/PPC/PPI

    Any other suggestions appreciated

    Cheers
    David
     
  2. $Bunny$

    $Bunny$ Jr. VIP Jr. VIP

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    I tried to get downloads to my app via advertising on facebook. I got many downloads when i was running campaign. I bought a $50 facebook coupon at fiverr and promoted my app to only my country and selected " Show ads to people only who are using android phone" as I was only have android app. So facebook shows ads to only android users and show them "install this app". If anyone clicks on ads they redirected to google play store.
    You can also give a try to fb. It Works. :)
     
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  3. virtual.indiano

    virtual.indiano Regular Member

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    Bhw
    Use social lead freak ( free on bhw to download)

    Select target audience using slf

    Run a fb campaign

    Enjoy your download ;)
     
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  4. ChrisX

    ChrisX Jr. VIP Jr. VIP

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    If it's a small area, offline methods might work well. Post flyers, buy an ad in a local publication etc.
     
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  5. supahoopsa

    supahoopsa Junior Member

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    Thanks for this suggestion - how many downloads did you get for your $50 ? - any ideas what your CPC & conversion rates were ?
     
  6. krud14

    krud14 Newbie

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    You could try making a youtube video about your app and relate it to a niche but sending the traffic is the problem. Hitleap doesn't work and vagex and enhanceviews works slow.
     
  7. magoox

    magoox Registered Member

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    Occupation:
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    Hey! Send me a PM.

    I can deliver targeted or world wide installs for approx $0,14 per installs ($0,10 for orders larger than 10K). 100% geniune installs. You will get also details about ID device, Date, Time, Model and country for each single install.

    We have a 3% up to 9% retention.

    Thanks!
     
  8. Bestreviewapp4u

    Bestreviewapp4u BANNED BANNED

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    Hi, David!
    Yes, the facebook and advertising are the useful methods to promote your app. While in order to get more installs of your app, maybe you can try the ASO work:

    ASO is the abbreviation of app store optimization, which is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.

    why is the ASO important?

    In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.

    The ways of app store optimization

    (1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional. The times of keywords should be controlled and be special, you can analyze your competitors' keywords to help you find appropriate keywords of your app.


    (2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description. About the length of description, you should control it in specified words, but remembering the first sentence is very important to attract audiences read more information of your app.


    (3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.


    (4)ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliable ratings and reviews service provider, like Bestreviewapp, to help you.


    (5)do keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed,buying keywords search installs from a reliable app store optimization company, like ASOTOP1, is also a good way to help you optimize your keywords if you have enough budget.

    Wish these methods will be useful!