Apple is reportedly creating their own search engine

It is about time, Google needs some big competition.

Activate said:

https://www.forbes.com/sites/roberthart/2020/10/28/apple-is-reportedly-creating-its-own-search-engine-amid-googles-antitrust-woes/amp/
According to Forbes, their main focus would be privacy. What do you guys think?

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I feel will be bad for us doing site with ads. If they claim Privacy

Honestly, I am happy to hear that because we will have some more avenues to rank our sites but again, I don’t see the long-term application of this. Apple likes being unique. Whatever they do will never be compatible across all platforms. So it will be for Apple and Mac users only!