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App Promotion

Discussion in 'White Hat SEO' started by Vik Pathania, Feb 8, 2017.

  1. Vik Pathania

    Vik Pathania Regular Member

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    I here wanted to know what are the effective ways to promote an App and boost app downloads?
     
  2. keywordspot

    keywordspot Jr. VIP Jr. VIP

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    • ASO (App Store Optimization):
    Perform ASO by optimizing each metadata element (app title, description, keywords, screenshots, etc.) as it increases the visibility of your app in the marketplace. So, improve your ASO.
    • Start building your online presence:
    Create a unique website or a landing page for your app. It helps to spread useful content about your app.
    • Build your social presence:
    Make sure to have a Facebook page, a Twitter account, a Google+ and a LinkedIn profile, an Instagram and a Pinterest account and make use of this to promote your app.
    But don’t just post information and promotions concerning your app to these platforms. Create conversations and engage with your fans. Reply to comments in your app’s voice to increase engagement.
    Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
    • Link to your app in your Email signature
    • Ask your users to rate and review your App.
     
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  3. Vik Pathania

    Vik Pathania Regular Member

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    Thanks for the information. What else I can do? The app will be ready in a few weeks.
     
  4. keywordspot

    keywordspot Jr. VIP Jr. VIP

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    You're welcome. Along with that, try this too.
    • Create a DEMO video
    Videos are an easy way for you to showcase everything about your well-built app. So, create a simple 30-second commercial video of your app describing “Why, How, and what” and promote it on social media.
    • Consider alternative App stores
    There are other app stores other than Google play and App Store, so, try to upload your app on that.
    • Include App download links on your website.
    • Screenshots - Just take screenshots of your app and drop it in the app store with short descriptions describing the features of your app.
    • Run a contest
    • Consider offering a promotional price if your app is pay-to-download one.
    Good Luck for your app launch.
     
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  5. iisark

    iisark Jr. VIP Jr. VIP

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    Completely agree. Videos + FB is the way to go. I will say that many people will look in video sites like YouTube and Vimeo for new apps.
    The other thing you can do is to:

    1. search in Google for popular keywords like: "Best android Apps 2017" ,
    2. find the Top Ranking websites
    3. contact the admin and ask to include your app ( you will need to offer payment in most cases).
     
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  6. Shanaiya

    Shanaiya Newbie

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    App promotion can be easier through positive app reviews raise your app at the top charts on the play store/app store.Get Real, Positive reviews for your app and make it more and more famous.
     
  7. Intuz

    Intuz Junior Member

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    It is similar to SEO. Create the title, metadata and description of the app by choosing and inserting the appropriate keywords. Be careful and precise while picking the keywords for the app. To get best ASO results, use a most popular keyword in the description maximum five times. You can use various tools such as App Annie and Sensor Tower.

    Go for the competitors’ research as well! Analyze the keywords used by competitors to get the idea of what users are looking for when they search for that term. Play with the keywords in a distinct way to stand out of the top apps. It improves app visibility, downloads, and installation.

    Detailed keywords research gives a clear idea about the difficult, demand and traffic for those keywords. It also exhibits how many apps are already using them.
     
  8. Vik Pathania

    Vik Pathania Regular Member

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    These are basic things. Please some thing new and effective.
     
  9. stevesolo

    stevesolo Jr. VIP Jr. VIP

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    • Make sure that your app is optimized for the app store
    • Build a website – It’s a great way to promote your app.
    • Make your app stand out from the crowd by highlighting its unique selling points and how it can provide real value to people.
    • Use a promo video
    • Social networking sites are also one of the best ways to promote your app.
     
  10. Alex Brown

    Alex Brown Marketplace seller Marketplace seller

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    Hello everybody! I would advise you to promote your android apps by keywords. So how do apps promotes on the Google Play Store by keywords?

    When user enters his search request, he uses keywords. Then in the list of applications he offered, there will be those that contains the given keyword in the description, title, etc. Google sorts them by the number of downloads by users who used these words in their request. Accordingly, the more downloads your application for a certain keyword, the higher it is in the ranking when searching. Promotion by keywords is more efficient and usually less expensive for developers. The promotion itself becomes directional, so you target the chosen audience.

    Here I offer you some steps to put in order your keywords:

    • You can pick up keywords to your app with the help of such services, as SearchMan, ASOdesk, AppAnnie and many others.
    • You have to choose the right keyword, be wise and select it if you can compete with other apps that use it.
    • Those who will read your app description are real humans, so don’t stuff it only with keywords.
    • Your app’s title should be memorable, it must involve your chief keywords.
    • Keep in mind that appstores in different countries require separate keyword research. Maybe you should include local phrases, slang.

    If you want to boost your app in ranking on play market, with the help of keyword installs I’ll advise you to use our service KeyApp.Top. We sells traffic and offer keyword installs 0.16$ per one. We have a great number of incentivized users all over the USA, so we pay them for each install and review. If you still haven’t decided to promote this way, we can offer you a free trial bonus to test our service. We also have lots of bonus programs for our clients. The installs we provide are high retention (3-5 days). The geo of installs is USA only, but our team considers to increase user geo in future. We also have a responsive and friendly support that is a big plus as you can easily reach the staff and discuss all the questions regarding your app promotion. So I would really recommend you to check our site KeyApp.Top.
     
  11. Jessica Lopes

    Jessica Lopes Newbie

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    There are various effective way to promote and drive installs. To get instant results go with CPI
     
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  12. hannasmith

    hannasmith Newbie

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    the best and fastest way to boost your app downloads, is focusing on ASO (App Store Optimization). ASO is a process that can help you to increase the visibility of your app in search results. You need to optimize your app title, keyword list, short and long description based on the ASO rules and keyword researches, and do some other marketing activities to start being visible in search results. there are some App Marketing agencies for analyzing data and providing you with detailed stats and optimized plans. check AppFireUp, as one of the agencies that use data-driven solutions to increase the visibility of your app in search results. you can also visit AppFireUp Blog fore more information.
     
  13. timothyc3r

    timothyc3r BANNED BANNED Jr. VIP

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    some tips
    1) Website
    You need an online presence for your app. Why? Legitimacy. People want to know your app is the real-deal, and that you’re truly invested in it as a business.

    For enterprise brands, your app needs to be prominently featured across your site. It shouldn’t be an afterthought or a small logo on the footer. Instead, it should have a presence throughout, wherever it makes sense to.

    2) Public Relations
    They say there’s no such thing as bad press unless of course your press is non-existent. Media and influencer mentions go a long way in terms of creating buzz and credibility. There are many ways to go about doing this, but below are just a few to consider:

    • Press release
    • Host a launch party and invite the local media and tech industry
    • Interviews with local newspapers and tech bloggers
    • Guest blogging