app marketing, killing me!

K

Kamoro

Regular Member
May 1, 2011
249
42
Hi,

I got a client which wanted me to market his app (slot machine gaming app), and i've been in the marketing business (SEO) business for almost 7years now and lately looking into ASO marketing, i've done everything i can to market this app such us, press releases, key word optimization, had the client to update his screen shots, icon, bought a lot of facebook ads, also tried admob and made a video about the game. But it doesn't stick i still only get ~100 downloads per day. My mission was 1000-5000 downloads per day (in apple app store), and i CAN'T get it, it really frustrates me and killing me as I'm starting to get desperate now the casino app my client have is a really great game and they have invested a lot of money into it so it's nothing wrong with the game.

SO I thought i'll come here to ask you guys if you have any genius ideas about what i can do to boost the installs, as all the white hat stuff doesn't seem to work, I contacted tapjoy as i heared they can get incentive installs for 10c per install but never heard back from them so i guess that 10c per install is a myth.

I would really appreciate any out of the box ideas you have and that you are willing to share.

Thanks in advance!
 
Last edited:
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Hi, can you provide more info on the app. It would help if I could see the app to give a better opinion.

regards,
John
 
Getting 10cents per incent install is possible in some countries. If you target countries like USA, UK, most part of Europe, 10 cents per install is impossible. If you target countries like India and Africa 10cents per install can be possible.
 
You can go to apptesters dot biz. Price is between $0.2 to $0.5 depending upon the volume of installs you required (applicable to premium market as well). The more you order, the cheaper it goes.
 
ulevents said:
Hi, can you provide more info on the app. It would help if I could see the app to give a better opinion.

regards,
John
Click to expand...

The app is a slot casino game

youmakeme said:
You can go to apptesters dot biz. Price is between $0.2 to $0.5 depending upon the volume of installs you required (applicable to premium market as well). The more you order, the cheaper it goes.
Click to expand...

This sounds interesting, have you tried their service? can they bring you to top50 in us app store and sustain you there for a couple of days? The thing is I need real users, either if it's by jumping up in app store ranking or somehow market it.
 
mobileteam said:
Getting 10cents per incent install is possible in some countries. If you target countries like USA, UK, most part of Europe, 10 cents per install is impossible. If you target countries like India and Africa 10cents per install can be possible.
Click to expand...

Yea you are right, i tried that on facebook ads, and thats exactly what the price was, but i want to market the app mainly in: USA, Australia and UK and then also ofcourse europe but focus would be the first 3 countries I mentioned
 
The biggest issue with Adwords, Bing Ads, Chartboost, Facebook, etc is that there is no guarantee to the installs. I believe OP is helping his/ her client to get installs. It is pointless to get $0.10 installs if the OP is not targeting those market. There is a reason for things being cheap :)


salmanseo982 said:
hey buddy i think u can also try Adwords maybe u can get better result
Click to expand...
 
One of my app is currently ranked among Top 100. But it is not top 50 as per your requirement. So not sure if this review applies to you or not. Mine is a free game. The installs did increase but I did not notice a big jump for my IAP revenue. But I am still seeing new user install even after the service. But I did see my keyword search ranking better than my competitors. To sustain the ranking, you would need at least a few thousand of daily installs. Therefore it would make sense to stop your marketing effort once you see enough organic traffic. (easy to see this as you would have complete control over how many installs you intend to drive, deduct this from your total daily traffic. This will be your organic traffic)

For Facebook marketing, you might want to consult BB as he is using one of the expert here who can drive installs at $0.10 or lesser but from my understanding is that there is a limit to the quantities of delivery per day. I am staying away from Facebook as I find that it is getting more expensive for large volume installs. (More than a thousand a day). This is at least in my own point of view but you want to consult BB and his expert to get a better understanding. Chartboost,admob, etc are getting more expensive as you are competing with other big boys for advertising space on a bidding system for ad space. Unless you have a deep pocket or competing on a unpopular niche, it can become really expensive advertising with them.

Kamoro said:
The app is a slot casino game



This sounds interesting, have you tried their service? can they bring you to top50 in us app store and sustain you there for a couple of days? The thing is I need real users, either if it's by jumping up in app store ranking or somehow market it.
Click to expand...
 
is your top100 ranking in the US and did apptesters help you with that? for how long did it stay in top100? I'm really getting desperate as I need at least a couple of hundred thousands of installs, I know a lot of installs will come through organic traffic if i can stay in the top charts for a long and therefor my question.

Really appreciate your answers

youmakeme said:
One of my app is currently ranked among Top 100. But it is not top 50 as per your requirement. So not sure if this review applies to you or not. Mine is a free game. The installs did increase but I did not notice a big jump for my IAP revenue. But I am still seeing new user install even after the service. But I did see my keyword search ranking better than my competitors. To sustain the ranking, you would need at least a few thousand of daily installs. Therefore it would make sense to stop your marketing effort once you see enough organic traffic. (easy to see this as you would have complete control over how many installs you intend to drive, deduct this from your total daily traffic. This will be your organic traffic)

For Facebook marketing, you might want to consult BB as he is using one of the expert here who can drive installs at $0.10 or lesser but from my understanding is that there is a limit to the quantities of delivery per day. I am staying away from Facebook as I find that it is getting more expensive for large volume installs. (More than a thousand a day). This is at least in my own point of view but you want to consult BB and his expert to get a better understanding. Chartboost,admob, etc are getting more expensive as you are competing with other big boys for advertising space on a bidding system for ad space. Unless you have a deep pocket or competing on a unpopular niche, it can become really expensive advertising with them.
Click to expand...
 
Yes was utilizing the service for my app ranking. This service has also ranked my Amazon paid app in Amazon Appstore (Top 10) successfully in general game category using only less than $2,000 marketing budget a day. However, I have to warn you not to over estimate quantities of organic installs. It might not be as many as you think (at least in terms of my own experience, yes I am also profitable too :)). Thus I have to use the service to maintain my ranking for certain day when I notice a drop in my ranking. It will not be a one off process. There is no magic formula and you must be prepared to monitor your daily installs and top up accordingly. Sorry to burst your expectation that the organic installs alone will maintain your ranking. Some people might disagree but I am just speaking out from my own experience so this might not applies to others.

The issue that I have with App testers is the long lead time for non prime market such as Middle east countries. They need a week to get 1,000 accounts. I am assuming that your focus is on USA market so this would not applies to you.

Don't forget to consult the Facebook expert that BB is using. He is a very reliable guy too. Except the issue with Facebook advertising cost getting expensive for daily installs that is above 1000. That is beyond his control. Remember to give him good graphics as good graphics plays a big part in getting more installs on Facebook too.

Kamoro said:
is your top100 ranking in the US and did apptesters help you with that? for how long did it stay in top100? I'm really getting desperate as I need at least a couple of hundred thousands of installs, I know a lot of installs will come through organic traffic if i can stay in the top charts for a long and therefor my question.

Really appreciate your answers
Click to expand...
 
I recently saw an app on app store that are climbing in ranking it is now in top200 overall it has 2800 reviews with an average of 5stars, the app is for sure pushed somehow but i really don't know how these guys are doing, as it's not fast up fast down, it's climbing slowly in ranking, i have tried a service before where i got top ranking but it only stayed for 12hours and then went back down. If you have any formula for this please share as i will be glad to pay for that. I you want PM me and i'll let you know which app i am reffering to that climbs in ranking.
 
Hi Kamoro,

Saw that you have been actively researched in app marketing. I'm also working hard on the same issue. Let's talk more on Skype if you wish to share some experience. May be there's something we could work out together.

Thanks,
Dzu
 
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