Anyone here NOT pay much attention to keywords?

Newff

Newff

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Is there anyone here that don't do much keyword research when making sites? After some research and case studies it seems that when people make a niche site for example and they target a keyword that gets a few thousand local searches... their analytics show that their main keyword that they targeted is only bringing in a small percentage of their traffic and the rest is mostly long tail.
So would I be right or wrong in saying that the best thing to do is just pick a topic and add lots of quality content?
 
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I would say its a little bit of both. Keyword research is usually where I start because it gives me some KWs to target and some TOPICS to target as well. Generally, I'll just come up with some KWs that have fairly low competition and reasonably high search volume and then group them into various article topics. Each article topic might have three or four KWs that I target in the article. But when I write the article, I don't usually think about the KWs so much. I usually just try to incorporate them at least once and then focus more on the topic of the article.

Long story short, I don't avoid KWs altogether. I use them to inform my article topics, and then from there don't think of them too much.
 
Generally, I start by selecting around 10 keywords. I base my content around those keywords and repeatedly update my content. My backlinks reflect the keywords as much as they can (LOL). Then I start seeing SERPs for keywords that I wasnt even targeting and do the kw research on those too. I analyze my competitors content (their keyword density) and their backlinks. For the most part, I keep my websites on topic with my keywords. Sometimes, I stray off though like everyone does.
 
Of course there are plenty, you see them all the time, they ask questions like how do you make money online? and make threads like "I Quit, nothing works"
 
mickyfu said:
Of course there are plenty, you see them all the time, they ask questions like how do you make money online? and make threads like "I Quit, nothing works"
Click to expand...

Those threads are hilarious. Sadly, they sometimes work out to the benefit of the OP and they get useless rep and decide to stay on the forum. Haha.
 
Newff said:
Is there anyone here that don't do much keyword research when making sites? After some research and case studies it seems that when people make a niche site for example and they target a keyword that gets a few thousand local searches... their analytics show that their main keyword that they targeted is only bringing in a small percentage of their traffic and the rest is mostly long tail.
So would I be right or wrong in saying that the best thing to do is just pick a topic and add lots of quality content?
Click to expand...

In line with the journey thread I'm doing, I have a "best of both worlds" approach:

I base the site around an exact match keyword that can send a few thousand visitors per month. Then I use Ubersuggest to figure out lots of ideas for content. Then I just write every piece of content that comes naturally to me, not paying attention to the search volume. Inevitably, I'll start ranking for keywords (either expected or unexpected keywords) that I can then target specifically to secure the #1 spot. It's just a matter of going after those easy, early wins, basically.

:)
 
Well, it makes sense to target keywords to get an INITIAL TRAFFIC BASE going. Eventually, your main focus should be building a community around your content. Community = your users become your site's main promoters. The goal is to build a self-sustaining website.
 
I have been finding success with with targeting keywords in your blog post but not entirely concentrating on that keyword. Making the blog post natural and actually worth something brings in lots of long tail keywords and different traffic. It also brings in referrals from the search traffic you get because people are sharing it. I have also been getting awesome bounce rate and pageviews because people are not instantly leaving.
 
I normally start with keyword research but in all honestly, I tend to rely less and less on it. If i know my client is trying to sell this item then I have a faint idea what the keywords I am targeting would be. I only rely on keyword research for search volume at this point. In terms of the actual keyword ideas, I am doing more of that on my own.
 
Newff said:
Is there anyone here that don?t do much keyword research when making sites? After some research and case studies it seems that when people make a niche site for example and they target a keyword that gets a few thousand local searches? their analytics show that their main keyword that they targeted is only bringing in a small percentage of their traffic and the rest is mostly long tail.
So would I be right or wrong in saying that the best thing to do is just pick a topic and add lots of quality content?
Click to expand...

That's exactly what Google wants you to do...so let's not do it! Why else are they making searches secure now? As long as it's machines determining which sites get to the top of search engines, we will need to focus on keywords. More importantly, add plenty of LSI terms to bring in the long tail searches.
 
Newff said:
Is there anyone here that don't do much keyword research when making sites? After some research and case studies it seems that when people make a niche site for example and they target a keyword that gets a few thousand local searches... their analytics show that their main keyword that they targeted is only bringing in a small percentage of their traffic and the rest is mostly long tail.
So would I be right or wrong in saying that the best thing to do is just pick a topic and add lots of quality content?
Click to expand...

Finally an intelligent thread! This is very true, and explains why onsite SEO is so important. Most people only target one keyword per page, especially with EMDs. But with 70 characters in your title tag and H1-H3 tags being highly respected, you can try to rank a page for 2-3 keywords. I will say the longtail keywords tend to be variations of the main keyword, so you can't "ignore" keyword research, but targeting a high number of terms is def. a better strategy.
 
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