if your running on facebook, you want to make your ad copy (banner/image and text/headline) as clean as possible if you are first starting off. Facebook's algorithm literally learns from banned ads. It blacklists keywords and images that are used often when running black hat ads, you can easily be banned just by writting the wrong head line (one that is black listed) . This will be your toughest challenge if you are starting bh cloaking - how to get ads that perform and convert without drawing too much attention or drawing too many red flags, you want to have a balance of how aggressive your ad copy is, too little wont get you conversions and too much will get you banned.
On the note of how to set up cloaker, there should be a guide that is pretty straight forward, just follow the steps, most of them have an easy set up option that doesn't need much server side set up.
Hope that helps man , good luck