Anyone Else Seeing Higher Rejection Rates on FB Ads Lately?

leogracy094 said:
I've seen that even safe ads are being rejected or flagged lately. Appeals may or may not be successful. I'm wondering whether I'm the only one who feels that Facebook has tightened up in 2025.
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If your content really violates the policy, don't appeal, delete it and create a new one. Luckily it may be approved and spend
 
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You’re not alone. Since early 2025 I’ve noticed even compliant ads getting hit. Feels like the review filters are stricter and the tolerance for ‘grey areas’ is way lower. Sometimes appeals work, sometimes they don’t — but overall the bar for approval is definitely higher
 
Not just you. Since early 2025 I have also seen clean ads are still easy to flag. Sometimes the appeal goes quickly, sometimes it is silent. It seems that FB is automatically filtering the filter so there is a higher chance of errors, best with new accounts
 
You're definitely not the only one feeling that, and you're right Facebook has tightened up ad reviews in 2025. A lot of advertisers have been noticing more rejections, even for ads that previously would’ve been approved without issue.
 
Same here. Last week I ran a simple engagement ad with just a product photo and short caption, nothing risky, but it still got rejected. I appealed and it was approved after two days, but another ad with the same format got flagged again
 
You're definitely not alone in feeling that way. A lot of people have noticed that Facebook's ad policies seem stricter in 2025. The platform has been rolling out more stringent content moderation and automated systems, which can sometimes flag ads that don’t actually violate guidelines.


The rise of AI-driven review systems has made it harder for ads to get approved, even when they seem perfectly compliant. And as you've mentioned, the appeal process can be hit-or-miss—sometimes it's a quick fix, and other times, it can be frustratingly slow or ineffective.


Are you running ads on Facebook right now, or just watching these changes unfold from the sidelines?
 
With my campaigns, I still find Facebook ads working pretty well this year. Sure, there are rejections here and there, but most of mine get approved and perform fine once I adjust wording or targeting
 
Maybe you are working in the advertising industry with safe products and content, but it is not certain that safe products can completely pass FB's censorship. Maybe your product is safe, but the words you use in the article can still violate advertising policy, so it is still banned as usual.
 
For me, video ads are getting flagged more than images, switched to static and it’s been better.
 
Facebook's content moderation is getting tougher with each passing day, likely for safety and security purposes. It’s crucial to be mindful of the words and visuals you use. Whenever possible, blur or mute content that could be seen as controversial.
 
That's right. 2025 with many changes. When your content is repeated many times. FB's AI will detect it and the approval rate will be lower and lower. It's like a stream that flows day by day through a stone, that stone will be eroded and disappear.
 
leogracy094 said:
I've seen that even safe ads are being rejected or flagged lately. Appeals may or may not be successful. I'm wondering whether I'm the only one who feels that Facebook has tightened up in 2025.
Click to expand...
The problem my clients are facing now is just the cost of the results is very high, but this is actually a very big problem, this year FB is very difficult, my clients have moved to other platforms to try their hand.
 
Same here. I’ve had clean, policy-safe ads hit with instant rejections. Sometimes appeals work, sometimes they don’t. It definitely feels like Meta’s automated filters got stricter this year
 
When it comes to ads ban and rejection, facebook is king and the major issue i could conclude on that caused this is because the ads review are not being carried out by human, ads are being reviewed by bots with automation.

That is why you see that atimes, an ads can be as harmless as posting just "banana graphics" and it will still chop banning. Its hilarious
 
Yes, it does feel like Facebook has become stricter recently. Even ads that used to pass are getting flagged. It might be due to updated review filters in 2025
 
leogracy094 said:
I've seen that even safe ads are being rejected or flagged lately. Appeals may or may not be successful. I'm wondering whether I'm the only one who feels that Facebook has tightened up in 2025.
Click to expand...
This is the common situation of Facebook in recent days. Not only you, my colleagues also had their accounts scanned a lot. Our job is to keep the campaign clean so that if the system misunderstands, we can appeal to get our accounts back.
Hope this time passes soon so we can stabilize our work.
 
FB has become more strict, with more ads being flagged or rejected, even clean ones.
 
Yes, I’ve noticed the same trend. Even ads that used to pass without issues are now facing more rejections. It feels like Facebook has tightened the review filters this year.
 
Facebook has been getting tougher on ads lately. Even mediocre ads are easily rejected, and appeals are a fluke. It seems like Facebook is tightening its rules to weed out bad ads and clean up the platform, making it harder for everyone to advertise.
 
If it were me, I'd feel lucky if Facebook just rejected it instead of banning the account
 
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