leogracy094
BANNED
- Sep 9, 2025
- 15
- 18
I've seen that even safe ads are being rejected or flagged lately. Appeals may or may not be successful. I'm wondering whether I'm the only one who feels that Facebook has tightened up in 2025.
Anyone Else Seeing Higher Rejection Rates on FB Ads Lately?
- Thread starter leogracy094
- Start date
Elise Chloe
Junior Member
- Jul 30, 2025
- 100
- 11
You’re not alone. In 2025, Facebook moderation is definitely tighter even safe ads are easily flagged or approved. Appeals are now out of the question, so many advertisers see increased risk and reduced effectiveness.
- Jan 11, 2025
- 953
- 162
yes. recently i also see very high rejection rate even though i have run similar campaign on iD before
- Feb 12, 2025
- 495
- 66
"Not just you — FB’s AI filters are way stricter in 2025. Even clean ads get flagged. Usually comes down to wording, landing page setup, or account trust level. I’ve had better luck softening copy, adding more legit-looking LPs, and warming up accounts before scaling. Appeals are hit or miss, but sometimes resubmitting with tiny tweaks gets it through 
"
"Not just you — FB’s AI filters are way stricter in 2025. Even clean ads get flagged. Usually comes down to wording, landing page setup, or account trust level. I’ve had better luck softening copy, adding more legit-looking LPs, and warming up accounts before scaling. Appeals are hit or miss, but sometimes resubmitting with tiny tweaks gets it through
Facebook definitely seems stricter this year. It feels like their review system has less tolerance than before.
leogracy094
BANNED
- Sep 9, 2025
- 15
- 18
Thank you for the insight It makes sense that LP setup and language are important. Do you mean toning down aggressive statements or simply making the advertisement feel more neutral or native when you mention "softening copy? I'm curious what adjustments you found to be most effective."Not just you — FB’s AI filters are way stricter in 2025. Even clean ads get flagged. Usually comes down to wording, landing page setup, or account trust level. I’ve had better luck softening copy, adding more legit-looking LPs, and warming up accounts before scaling. Appeals are hit or miss, but sometimes resubmitting with tiny tweaks gets it through
Not just you — FB’s AI filters are way stricter in 2025. Even clean ads get flagged. Usually comes down to wording, landing page setup, or account trust level. I’ve had better luck softening copy, adding more legit-looking LPs, and warming up accounts before scaling. Appeals are hit or miss, but sometimes resubmitting with tiny tweaks gets it through
- Jul 18, 2023
- 574
- 57
I see that advertising campaigns are rejected a lot these days.
- Jan 2, 2023
- 818
- 786
Yes, Facebook has recently tightened up its ad review significantly, even for compliant ads. Perhaps because the automated review system is getting tighter, it is quite common to get flagged by mistake sometimes.
I see it affecting not only new accounts but also accounts with a good history. Optimizing content, domains and assets now requires much more care.
I wonder how people usually handle rejections without a reason?
I see it affecting not only new accounts but also accounts with a good history. Optimizing content, domains and assets now requires much more care.
I wonder how people usually handle rejections without a reason?
FrennyJay99
BANNED
- Jan 1, 2024
- 115
- 22
in 2025 facebook have changed lot of policies. and many people have issues even with white hat products.
Manas Marketing Agency
BANNED
- Nov 20, 2023
- 1,534
- 624
exactly , that is happening , the current rejection rate is quite high , even stable campaigns have been rejected . what you need to do is not appeal those campaigns , create a new campaign to submit for review again or edit just a little bit in your content
Mr.Lee Agency
Temp ban Account Deletion Request under review
- Jan 11, 2024
- 662
- 65
yes i see it , my current clients are struggling to set up campaigns , they are editing more content and posting more campaigns in a day
wnbr187850
Newbie
- Sep 10, 2025
- 5
- 2
My ads always get rejected after a few days, and we have to start over from scratch which is tiring.
ZenProxy
Regular Member
- Jun 12, 2023
- 244
- 44
Yes, you’re not alone — Meta (Facebook/Instagram) has become stricter, with more ads flagged or rejected, even “safe” ones.
This is due to tighter policies, AI moderation, and greater scrutiny of landing pages, wording, and sensitive categories.
To cope, focus on clean domains, careful wording, fast/trustworthy landing pages, and strict compliance with Meta’s ad policies.
This is due to tighter policies, AI moderation, and greater scrutiny of landing pages, wording, and sensitive categories.
To cope, focus on clean domains, careful wording, fast/trustworthy landing pages, and strict compliance with Meta’s ad policies.
- Jul 13, 2025
- 141
- 45
Content moderation in fb is getting stricter day by day, which maybe is for safety reasons. But Please be mindful of the words, visuals and try to blur or mute things that has the potential of getting controversial.
KYqp
Registered Member
- May 9, 2025
- 51
- 14
My Facebook ad was approved, but the ad account didn't consume any funds. Why is that?
MillieSparks467
Newbie
- Sep 8, 2025
- 24
- 2
I got a lot of rejects last 2 weeks :C
- Apr 1, 2025
- 464
- 75
Hi!
You are not alone, my customers also encounter that situation, you can try changing another Proxy or changing via + changing page and re-setting the campaign.
In the past few days, I have encountered the situation of the campaign being approved for a long time and not spending and spending slowly -> the solution is to change the proxy to clean and use the accounts that have spent before, it will be better.
Hope you can solve the problem you are facing. )