Anyone Else Seeing Higher Rejection Rates on FB Ads Lately?

Yes, I’ve noticed higher rejection rates too. It feels like Meta’s review system has become stricter in 2025, even for ads that used to pass without issues.
 
I’ve noticed the same thing. Even normal ads are getting flagged more often this year, so it feels like Facebook has really tightened the rules in 2025.
 
I've seen that even safe ads are being rejected or flagged lately. Appeals may or may not be successful. I'm wondering whether I'm the only one who feels that Facebook has tightened up in 2025.
that is the general situation, FB policy has been tightened
 
No, you are not the only one. Facebook is definitely more “difficult” in 2025, even with clean content. A small tip is to optimize from landing, creative to setup to reduce risks, and always prepare some backup BM/accounts or use a reputable agency account for peace of mind.
 
Yes, Facebook has recently tightened up its ad review significantly, even for compliant ads. Perhaps because the automated review system is getting tighter, it is quite common to get flagged by mistake sometimes.
I see it affecting not only new accounts but also accounts with a good history. Optimizing content, domains and assets now requires much more care.
I wonder how people usually handle rejections without a reason?
Thanks for pointing this out. Lately it feels like even small tweaks can trigger reviews, so I try to spread campaigns across multiple accounts to reduce the risk
 
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