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Any Tips on Increasing Quality Score?

Discussion in 'White Hat SEO' started by redpill, May 17, 2011.

  1. redpill

    redpill Junior Member Premium Member

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    I have a site that I'm getting a 3 on and I wanted to see if I could get the quality score bumped higher. Any tips? Thanks.
     
  2. Topher

    Topher Registered Member

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    There are several factors that determine QS. Keyword relevance is one factor you can change. There are other factors that effect the score like click thru rate (CTR), and age of campaign; that you have less control over. One trick to increase CTR is to buy the keyword for your domain. It will cost pennies and will increase your CTR dramatically. This only works for ecommerce sites or sites that have return customers.

    The landing page should be relevant to the keyword you are buying. Title tag, H1 tag, ALT tags, and page name (mykeyword.html) should have keyword. Content should have proper keyword density. Google onsite seo and you will find more info.

    Create optimized landing pages for each keyword. You may want multiple landing pages for each keyword and do split testing. You should easily be able to get your score up to 6 or 7.

    GL
     
  3. djever

    djever Registered Member

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    Optimize the on-page SEO for your landing pages.
     
  4. clin407

    clin407 Regular Member

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    Quality score's BIGGEST factor is their CTR which usually is a good indicator of relevancy (as the user would be more compelled to click if the ad matches their query). Depending on what you're current CTR is relative to what Google thinks your CTR should be, I bet raising just that alone would boost your quality score for that keyword.

    I do PPC for a living working in education industry so it's pretty damn competitive and we noticed just working on increasing the CTR is enough to increase quality score.

    To be honest, Google only looks at landing pages to make sure it's relevent enough, as long as the bubble next to your status says "Landing page quality: No Problem", you're golden (this is from Google Adwords Evangelist, Frederick Vallaeys back in 2010).

    Hope this helps, if you want to tell me your keyword, PM me and I might be able to give some insight.
     
  5. redpill

    redpill Junior Member Premium Member

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    Thanks for the tips guys. There is one thing I don't understand though, what affects the QS when you first upload the site? Just the KW? B/c I've gotten a 4 right when I uploaded and what I did wrong. Thanks...
     
  6. clin407

    clin407 Regular Member

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    Historical data. Actually, I've had most start around 7 and they instantly drop if it's a keyword with tarnished reputations (like "mba", jesus I start at a 2/10 for that one).

    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

    Read more there, Google won't reveal the exact formula but it does mention what is factored into the quality score algorithm.