Keyword research. Did you do it? Found keywords that are searched monthly and have low competition on them? That's your first job to do. You won't receive traffic just like that, with a finger snap. If you want to go white hat on this article writing, promoting your squidoo lens have to be the way to direct yourself to. Though it's time consuming and boring to do, so I wouldn't suggest that.
Get some twitter accounts, make some facebook profiles and promote the product itself, why do you need squidoo lens? Make a wordpress looking website. And promote it.