Look into conversion rate optimisation. Play around with the title and description of your page to create something that piques the interest of the searcher.
1. Speed your site
2. PageSpeed Insights - your site needs to score well on a technical level
3. Click throughs - when people see your result in Google, it needs to get clicked
4. Content - Google needs to see quality, authorative content
5. Inbound links - other quality/respected/high ranking sites need to link to your content
6. H1 on page or next relevant keyword
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