Well, I had the meeting this morning.
Before starting the presentation I asked the guy what his role was and he said that he menages all the marketing operations and takes decisions at 5 different location.
So I went on. We talk for 1h45min. He loved what I offered. When I asked him how much he would be willing to pay for such service - he hesitated for a while and then said: "I dunna, $4k per month, per location?"
Eventually I presented him with 3 offers;
$1500 one time set up fee.
and a monthly plan of $1500, $2000 or $2500 depending on the options (per location). I said we could figure out different pricing if they sign all 5 locations.
He said the price is fair and the service seems incredibly interesting... HOWEVER, he is not the one that sign the cheques...

The owner of the business shows up once a month for an internal meeting with managers and he will be the one making the decision.
He asked me to e-mail him a proposal, a "review card" and a few other things, he will present it to his boss and try to get another meeting with me...
So yep, it is not a sale but hopefully there will be another meeting with them.