Yep, further reduction of organic results, looks like next year we will be relegated to page 2 and beyond, front page will be full pay to play :/
Makes you wonder though, what use is Google to the end user? If they are going to make it pay 2 play, then it means people won't find business for free, meaning the end product and services prices will rise higher as companies will have to pay to gain visibility. The end user will get shafted, it will be possible to reach customers for cheaper using traditional advertising or through brick and mortar visibility, or perhaps direct mail marketing (mailbox). I think soon there will be a business model such as low prices + referral and word of mouth, because you can offer something for super low prices if you aren't paying advertising in Google or elsewhere. Team up with another company to offer their promotional product $10 or so in value to people who refer their friends to your business + word of mouth will spread since you can offer a low priced product. If google continues with this pay to play model, they will be no better than regular brick and mortar business, when people catch on that the results Google returns are all high priced products, businesses, and services because they have to pay for the ads in the price of their goods in order to make a profit, consumers will stop using Google and start finding businesses via word of mouth and shop direct on websites.
Google will basically create their own downfall by getting too greedy.
