VisualA
Junior Member
- Aug 22, 2024
- 165
- 193
Is there some reason you're not doing any of the usual stuff indie publishers do to launch a book? Mostly when I see people avoid that it's because they don't want to spend money but if you're willing to pay to have people upload your book to pirating sites or buying it yourself, why not pay for a netgalley spot (or wherever people are getting ARC readers these days) or put the first book on sale for free on Amazon and buy some ads?
Well mostly,
The reason I have not done these things is because I am an idiot. I am so new to the publishing world that my experience has become a catalogue of "Things that do not work" and have yet to find an example of something that does. This is not to say that anything I have done up to this point has been a 'correct or effective' way of getting noticed.
1) "Why not pay for a netgalley spot?"
I have no idea what Netgalley is. I did not know it existed until just now. First impressions tell me that the site is very bare bones. However, after clicking around it appears that there might be more to the organization behind the site than just the page itself. I am left asking "What the heck is this?", "Who are these people?" and "Why have I never heard of this?" This is something I should probably look into.
2) "Why not put the first book on sale for free on Amazon?"
Firstly, I cannot. It is a decent idea, don't get me wrong. But I published through draft2digital and so technically I did not publish it through an account that I have access to. The platform 'd2d' published it across a wide range of platforms and has staff who service those listings. This is awesome for a variety of reasons. Firstly, it gives me a wide reach.

Although more to your point, how wide could that reach really be if not a single person has even read it? In the past, I have considered pulling Book 1 from draft2digital so that I could upload it to Amazon myself and have full access to all the marketing features that Amazon provides -- although this activates a string of insecurities and I am forced to ask myself some very difficult questions. "What if Amazon's marketing features suck?", "What if Amazon finds some kind of issue with my submission and decides to boot me? It has happened before -- many many indie authors have experienced issues with this and if it happens to me then I won't have an entire corporation like draft2digital standing behind me to back me up." So why not AT LEAST set the price of the books to 'For free'? Well, I would love to do that, unfortunately draft2digital will only go as low as $0.99. This is a bit of a policy on their end and it limits me to some extent.
This is a very difficult decision: Reach verse Marketability. If a mistake is going to be made here then I would like to error on the side of caution. Draft2digital has an incredible working relationship with Amazon and I enjoy having them at my back when dealing with such an "elitist, authoritarian, automation dependent" corporation like Amazon. These people actually have email contacts within the company itself and can resolve issues with incredible speed.
3) buy some ads?
I technically can run ads on Amazon. Although it will never be as powerful as a KDP submission, I can create a marketing account on Amazon, design a few banner ads and try to push traffic towards draft2digital's submissions. Additionally, I can make ads off site (like with google ads) and use the amazon listing as my landing page.
Just guessing, but I should at least assume that this will have 'some kind' of effect on traffic and perhaps eventually 'some one' might actually sit down and read one of my books. But then I really need to consider other things. Things like CPC ratios, especially since I have zero experience running an Amazon ad account and am likely to require several years just wasting money before I actually accomplish anything.
And that is on top of everything I have already spent. I won't bore you with the breakdown, but to date, I have spent over $50k from inception to publication. And this is nothing compared to the amount of time invested. Over the last four years it would be safe to assume that at least 300+ days were entirely invested.
I am not adverse to spending more money, but at this point, it would be nice to have a little confidence that this investment will achieve a measurable result.
Conclusion:
I am going to check out netgalley. Amazon ads are still on the menu however, I would like to have a huge list of Amazon reviews on the landing page before I start actually paying people to look at it.
It is safe for you to say that I am probably going about this the wrong way. Yet, this is the only solution I can imagine at the moment.