Hi, lets just say that i want to follow this Anchor text ratio: So i will use this ratio: Naked URL's (domain.com) - 20% Branded Anchors (brand name) - 50% Generic Anchors (any generic word) - 20% Partial Match/LSI Anchors - 5% Exact Anchors (main money keywords) - approx 5% ------------ But i am building backlinks to homepage + inner pages too. So my question - should that ratio be for the whole website or should it be like this for every single page on my website? Example (no real website): Homepage: asker1.com - main keyword "payday loan" Inner page: asker1.com/payday-loan-for-unemployed - main keyword "payday loan for unemployed What kind of anchor text ratio should i use for the inner page? Should I also link with the brand name etc. to this inner page to make the same anchor text ratio as on the homepage? Or should I use more specific words like "for unemployed" etc.? Thanks!