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Anchor Text Ratio Effect On Internal Linking

Discussion in 'White Hat SEO' started by Ghost Guy, Feb 25, 2020.

  1. Ghost Guy

    Ghost Guy Jr. VIP Jr. VIP

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    Hello friends,
    Do anchor text matters in internal link building.?
    Do you recommend diversify it while linking to internal pages.?
    What are your thoughts & experience says?
    Thank you
     
  2. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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  3. fb3003

    fb3003 Jr. VIP Jr. VIP

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    do you have access to screaming frog? search for the top site in your niche and see how they have done their anchor text for internal link building

    my 2 cents: i dont recommend diversifying because you might confuse google.... i dont have any facts around this. using screaming frog for this would be a good place to start
     
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  4. seomotionz

    seomotionz Junior Member

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    The type of links you are dealing with doesn't matter, whether they are external or internal . Make the anchor text relevant as possible.

    And if you don't know what to put in the anchor text, you can just leave them naked.
     
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  5. True SEO

    True SEO Jr. VIP Jr. VIP

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    You have to make sure the interlinking and the anchor text look natural. You should not confuse google for giving priority pages of your own site.


    You can use more keyword-rich anchor text in internal link building. But that you can't do in external link buildings.
    I will not recommend you to use generic keywords as anchor text in internal links. But you have to be very careful about keyword stuffing.
     
  6. Chris.Roark

    Chris.Roark Jr. VIP Jr. VIP

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  7. seomotionz

    seomotionz Junior Member

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    Keyword stuffing is not an issue as long as the anchor text is readable and don't look ridiculous.
     
  8. hiciki

    hiciki Junior Member

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    When making internal links, one is to pay attention to the quantity, and the other is to use multiple anchor texts for the same link as much as possible to improve the link value.
     
  9. Ghost Guy

    Ghost Guy Jr. VIP Jr. VIP

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    Using multiple Anchors won't confuse google.?
     
  10. JonasGreyHound

    JonasGreyHound Junior Member

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    Never though about this. Personally I think it won't affect over-optimization and you can use main keywords with no shame.
     
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  11. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    I’d definitely say it’s important. Google will acknowledge every link, internal or external so the anchor text used should always be considered.
     
  12. Ghost Guy

    Ghost Guy Jr. VIP Jr. VIP

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    Is diversification of anchor text is necessary in internal linking?
     
  13. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    I’m sure internal anchor text will be a factor just like external anchor text - I believe Google look primarily at relationship of pages rather than focusing on domains.

    That being the case, diversification of internal anchor text is important.
     
  14. GrizzlyBeardMan

    GrizzlyBeardMan Regular Member

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    For internal links I'd say this does look ridiculous - "And if you don't know what to put in the anchor text, you can just leave them naked."
     
  15. Nargil

    Nargil Jr. VIP Jr. VIP

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  16. Digirulz

    Digirulz Jr. VIP Jr. VIP

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    Anchor text matters for every link. You should show variation in it and it should be placed logically and should have relevancy to linking page.
     
  17. Kikerinka

    Kikerinka Senior Member

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    In my opinion, the most important thing is whether visitors click the internal links. On page quality indicators (such as time on site and bounce rate) are quite underestimated in SEO circles...

    Write anchors that look natural, and incorporate links wisely within your content. You will reap the rewards.
     
  18. JamaicanMoose

    JamaicanMoose Supreme Member

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    What in the fuck are some of these replies to this thread...

    Internal anchor text should be exact / LSI. There's no reason to use anything else when linking internally. You can't get penalized for having too many exact match internal anchors. If anything, it helps Google determine what the page is about.

    Source: I internal link the shit out of everything and make a lot of money.
     
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  19. seomotionz

    seomotionz Junior Member

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    Exactly correct. And furthermore why anybody would have the same link twice in a single page (for those anchor texts to be different)? Wouldn't a simple 'as I already shared earlier' writing will suffice?!

    Its okay rather than putting a irrelevant anchor text or a wrong one.
     
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  20. Mia Jane

    Mia Jane Power Member

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    Anchor text play a role in helping users navigate your site as well.
    You should put anchor text relevant to that page.