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Anchor Text Question

Discussion in 'Link Building' started by harry black, Jul 1, 2012.

  1. harry black

    harry black Registered Member

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    I have been heavily diversifying my backlink anchor text since penguin hit. As well as using a wide range of sites and types of sites for those links, d0follow, nofollow, low PR, high PR etc etc. Something I've been pondering though is, when I come across an opportunity to place a really high value link to my site, should I use my keyword as the anchor text if possible? Or will I get just as much benefit from just using say, a naked url in that link (as this will inevitably look more natural in some circumstances).

    So what I'm asking is, if that isn't too clear: Does Google give more of a serp boost for a particular keyword, if it finds a high PR, relevant page with a d0-follow link using said keyword as anchor text, or does it calculate serps based on general anchor text profile regardless of a particular link's value. If that makes sense? Thanks!
     
    Last edited: Jul 1, 2012
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Follow the same process you are using in your initial sentence when you come across a high value link... diversify, diversify, diversify your anchors as well as have the naked link.
     
  3. harry black

    harry black Registered Member

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    Right, thanks. I only ask because I sometimes find it very hard to find a really great page where I can post such a high value link for certain niches, so want to make sure I make the most of it when I do! I guess what you're saying makes sense though, keep things looking natural.
     
    Last edited: Jul 1, 2012
  4. SEOKebab

    SEOKebab Newbie

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    Anchor text still plays a major role for search engines to determine the relevance of the content, so when you're link building it's still important to use your keyword as anchor text. HOWEVER, after all this Panda/Penguin bullsh!t, you shouldn't exceed more than 40-50% for a keyword and mix up your link profile with other relevant keywords and stuff like "click here", "check out this out", etc.
     
  5. maddy

    maddy Junior Member

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    After the penguin update layered linking makes more sense. As SEOKebab said, diversify and make sure to manage a 50% or so ratio.
     
  6. piscean

    piscean Registered Member

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    Use brand names, domain names, naked URL, general words, mix of everything as anchor texts. http://www.generateanchors.com/ this will help you generate a huge list of natural anchor texts.
     
    • Thanks Thanks x 4
  7. mambo29

    mambo29 Newbie

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    If you SEO and used anchor text, must see that competition keyword?
     
  8. crazyb

    crazyb Junior Member

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    Nice tool!
     
  9. ormes21

    ormes21 Newbie

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    Id recommend using a 70% ratio of random anchors like "click here" or root url and 30% mix of your target keywords
     
  10. Blakester

    Blakester Power Member

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    Now with the penguin i am lowering the main anchor % more. just wanna play safely till some new standard post penguin rules will be applied
     
  11. queenmery

    queenmery Power Member

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    You can but you should not use your naked links, and yes you can use keyword as the anchor text but not too many cause doing this will reduce you link diversity. I hope you have understood me well. Thanks..