Anchor Text Optimization Case Study: What’s Natural?

RedPanda9

RedPanda9

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HTML: 
http://www.searchenginejournal.com/anchor-text-optimization-case-study-whats-natural/

This is very interesting article I found. I hope it helps some people out, and clears up some common misconceptions about anchor text percentages and link building.
 
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Conclusion of the article:

Based on the data from my study and Geoff's study, I believe the following may be a useful rule of thumb:

  • 60% brand, URL, brand+keyword, and non-targeted anchor texts
  • 30% partial, phrase, and broad match keyword anchor texts
  • 10% exact match anchor texts
Click to expand...

My sites' anchor percentages were actually the exact opposite of this!.
 
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