With the majority of SEO tools containing features like Link Competitors Analysis Spy on your competitors backlinks Know where your competitors are getting their backlinks from etc. For me personally, I just build my own links. I won't spend time & resources to analyze my competitors backlinks at all. How many of you (SEO Businesses or SEO Consultants) are actually using this technique to improve your SEO? Question Rephrase: How are you using this data that you analyzed to improve your SEO?