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AMP pages - high bounce rate?

Discussion in 'White Hat SEO' started by Lokht, Dec 4, 2016.

  1. Lokht

    Lokht Newbie

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    So as AMP is kicking , traffic to AMP pages is growing rapidly I noticed that the BR is much higher for AMP pages, do you experience the same?
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Yeah, I posted about it last week.
    Before you ask, I'm not sure why the bounce rate on my AMP pages was higher. I haven't looked into it yet.
     
    Last edited: Dec 4, 2016
  3. Lokht

    Lokht Newbie

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    Thanks, also many other limitations on AMP makes less monetized, but better then nothing I guess.
     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Out of curiosity, were your AMP pages customised? Also, what was the bounce rate like on your normal mobile pages when compared to your AMP articles?
     
  5. Lokht

    Lokht Newbie

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    not customized enough, some ads , js is blocked so page is quite basic with logo and blog meta details.
    BR 70% instead of 15%
     
  6. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Is the CPM for AMP pages high?
     
  7. Lokht

    Lokht Newbie

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    well, before CPM you need to be sure that ads are running, there are alot of code restrictions for AMP so no all ads show.
    native ads should. but not from shortcode.
     
  8. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Whoa, your bounce rate went up way more than my bounce rate did!

    This is just a theory, but I wonder if the majority of web users simply don't like AMP. Though I can't think of a reason why at the moment.

    I also wonder how many of those AMP promoters actually tested that bounce rate claim instead of spewing whatever Google said. After all, Google says "Jump", everyone says "How High?"

    Anyway, I found this article about adjusted bounce rate for AMP URLs. Perhaps I'll fix the AMP on my site and look into ABR.
    http://www.gsqi.com/marketing-blog/...ed-mobile-pages-amp-using-google-tag-manager/
     
  9. miedy

    miedy Senior Member

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    i posted the same thing weeks ago... most probably your AMP styling is not customized enough to get good user experience. But anyway, they said AMP pages was only best for news type of articles so I removed it anyways.
     
  10. teranu

    teranu Regular Member

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    May i ask what AMP pages are?
     
  11. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Yeah, my posts that i quoted were from your thread.

    My pages were styled and still saw a bounce rate increase, but I do wonder if styling would bring OP's bounce rate down.

    Who said AMP was better for news pages?
    Accelerated Mobile Pages.
    https://www.ampproject.org
     
  12. brown man

    brown man Newbie

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    Same problem here, Bounce rate of non-amp mobile site is 54% and bounce rate AMP Version is 70%. I alsmost designed my AMP version to look same as non AMP mobile version, still the bounce rate is high. I think the users think that the AMP version is a spam due to the white header on the top and the close icon on the top-left corner which makes my site different from others. I'm just guessing, not sure about it!

    Sorry for my English! :)