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Amazon aStore retiring, thoughts?

Discussion in 'BlackHat Lounge' started by Emilzeta, Jul 1, 2017.

  1. Emilzeta

    Emilzeta Jr. VIP Jr. VIP

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    Hello,

    I was just announced by Amazon themselves that they are retiring the amazon affiliate option of having an aStore by October the 27th 2017.

    According to Amazon it is because they do not see success enough from aStore sites, and according to them "aStore usage is very low among the associates community. Only 25% of active aStore pages actually lead to Amazon.com product sales."

    Personal thought: Pretty shitty for me as I just recently made my own aStore and just started spending money on it and now I get these news, sigh... However, I kind off see Amazon's point in this.

    What's yours?
     
  2. Emilzeta

    Emilzeta Jr. VIP Jr. VIP

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    1. aStore usage is very low among the associates community. Only 25% of active aStore pages actually lead to Amazon.com product sales.

    2. The aStore product is not being utilized by new and experienced associates alike. New aStore creation has been stagnant the last three years, and less than half of existing aStores have been updated since 2014. Associates realize putting up sites that do little more than reorganize items from Amazon.com, does not attract or retain visitors.

    3. It is proven that you earn the most with highly engaging and interactive content on your pages. aStore enables only a curated listing of Amazon products which typically means aStore sales have very little contribution to the overall sales generated by associate links.

    4. There is no meaningful way to weave content around the lists created using aStore.

    5. aStore has not shown monetization gain for associates. The initial click takes your visitors to a product page within the aStore and does not set the session cookie. This means your visitor could land on the aStore to visit and browse but not get attribution to generate fees.

    6. aStore pages are not search engine friendly. They are treated like ad widgets by search engines therefore do not help the site to gain rankings.

    7. aStore pages are not responsive and does not render well on various mobile devices.

      Source: https://affiliate-program.amazon.com/help/node/topic/202116720
     
  3. ContentExpert

    ContentExpert Jr. VIP Jr. VIP

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    Edit: Misunderstood the thread.

    You're better off creating your own site anyways as you have more options when it comes to customization and conversion optimization.
     
  4. Emilzeta

    Emilzeta Jr. VIP Jr. VIP

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    Yeye I have two "normal" ones as well that I am running, I just have a friend who running an aStore and doing quite well and decided to try it out as well. But turns out to be a dead end.