So when you want to rank a KW that has Best <Product Name> or <Product Name> Reviews (not including KW modifiers like 2017), always have a table on your page, ALWAYS!! As most the time the serp has a snippet. The format of the table must always be the same with columns along the top with headings that show a different spec of the product.Then rows with the products in them. I'm ranking number 1 for something, but some dude further down owns the Knowledge card with his table. I had a table on my page that's #1, so why don't I have the knowledge card? Mine wasnt formatted correctly. I use the WP GoPricing plugin, which looks good, but generally lists each product in columns. I assume Google wants it to be like Excel/Google sheets. After reformatting the table correctly and adding more content into the table than the other guy had, I now have the snippet. In these examples the Knowledge card tables are the same format: Best Inflatable Kayaks: http://www.kayakreview.org/inflatable-kayaks Best Kayak Fish Finder: http://www.seakayakermag.com/best-kayak-fish-finders/ Best Rangerfinder binoculars: http://www.blogtrepreneur.com/top-five-rangefinder-binocul…/ Best Juicer: http://www.juicerfanatics.com/ Exercise bike reviews: http://www.reviews.com/exercise-bikes/ sewing machine reviews: http://www.shelikestosew.com/best-sewing-machine-brands-av…/ best survival knife (cool example): https://www.carlsonknives.com/best-survival-knife/ fishing kayak reviews: http://www.kayakerguide.com/best-fishing-kayak/ snorkel gear reviews: http://www.saltydogsguide.net/best-snorkel-gear-reviews/ Check this best survival knife (cool example): https://www.carlsonknives.com/best-survival-knife/ There are two pricing tables on the page. The first one isn't formatted correctly and isn't in the Knowledge card. The second one on the same page is and its in the knowledge card. This one http://kayakerguide.com/best-fishing-kayak/ They simply embedded a Gsheet which is in the knowledge card. I went through about 30 sites with the "Best" and "Reviews" buyer intent and the serps were all similar.