Hi all, I've read a few guides on how to build and market Amazon affiliate sites. For example a review site for products in a specific niche, etc. One thing I dont quite understand though, is how people rank and review various products. I suspect that people aren't going out and buying everything in their top 10 list or whatever, and then reviewing it? So I suspect people are making it up (and that's fine with me) or essentially paraphrasing other people's reviews (also fine with me). I just want to understand the best way to build out content for products that you have never used! Thanks!!!