Amazon aff lowers rates again

WIZDAHL

WIZDAHL

Power Member
Joined
Mar 30, 2019
Messages
537
Reaction score
424
'We have changed the rates for Amazon Fashion Women's, Men's & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories to 4.00%.'

A few of those categories were at 8% and even 10% before. This will slash most affiliates' incomes by 1/2.

I think they will be shutting their aff program down pretty soon.
 
Advertise on BHW
I think this is fairly old news by now but yes it will certainly hurt a lot of affiliates. Imagine having a travel/luggage site. Ouch.

There's plenty of alternatives to Amazon affiliate which offer better cookies and commission. If you're bringing in decent traffic you can sometimes arrange affiliate directly with the manufacturer.

I don't think they'll scrap their affiliates entirely, I think they'll just cut commission for everything right down to perhaps 1-2%
 
WIZDAHL said:
'We have changed the rates for Amazon Fashion Women's, Men's & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories to 4.00%.'

A few of those categories were at 8% and even 10% before. This will slash most affiliates' incomes by 1/2.

I think they will be shutting their aff program down pretty soon.
Click to expand...

They won't get rid of the affiliate program, but they'll likely push it down to the 2-3% range, to be in line with many other competitors.

Amazon has solidified themselves as THE online store for all sorts of goods, so affiliates are nowhere near as valuable today, as they were 5 years ago.

It sucks, but that's how it is. Don't expect Amazon to increase the rates without a very large competitor trying to take their market share.
 
margins get tighter and they have the monopoly power to do as they wish...

its a shame, but they depend on affiliates along with depending on the third party sellers, thye make more commision off a third party seller than bothering selling the item themselves in some cases
 
Jt15 said:
margins get tighter and they have the monopoly power to do as they wish...

its a shame, but they depend on affiliates along with depending on the third party sellers, thye make more commision off a third party seller than bothering selling the item themselves in some cases
Click to expand...

I doubt they depend on affiliates as much as they did a decade ago. Now everyone buys everything. They have become the Google of shopping and not a single billion dollar corporation has moved in and challenged their affiliate program (yet).
 
Amazon has become such a POWERFUL brand that it has a 'built in' marketing mechanism for drawing new customers and keeping old ones

Affiliates are 'useful' to Amazon only to the extent they provide VALUE ADDED traffic conversion ability - ie., reviews / special product discovery tools / etc

This usefulness doesn't look permanent...
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top