AMA about PBNs (setup, footprints, things to avoid, et al.)

Is it better to buy PBNs services or build PBNs yourself? What do you recommend please?

Akension said:

Is it better to buy PBNs services or build PBNs yourself? What do you recommend please?

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If you dont know what to do then buing is the best for you.
But:
1) those PBNs Can get banned
2) You will give out your idea if it is unique.
Doing your own is always better as you can have the full control of it but it is more expensive.

Would you say that given the cost of good domains these days, a decent strategy might be to build out PBN sites with the intention of monetising them via display ads?

This would involve more effort, but if you’re investing in the domain and getting fresh content written, might it be worthwhile just taking it a step further?

And could that also decrease the risk of penalties to almost zero given the PBN site is not really a PBN at that point, but a money site which happens to have a link to one of your other money sites on there?

Henny10 said:

the PBN site is not really a PBN at that point

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You've answered it yourself ;-) If you want to build a money site, then build a money site.

Personally, not really a fan. Too many factors that you can't control if you add ads or other forms of monetization. And interlinking money sites on top of using similar monetization methods is already a recipe for disaster.

Not saying you can't do it, but it bears quite a bit of risk.

We stick to PBN as JUST a link source. No other goals for those sites but to pass link equity.

Do you think it’s fine to add a link into the blog excerpt which shows on the homepage if that is how it is currently set-up, rather than changing the settings to have full posts shown?

Henny10 said:

Do you think it’s fine to add a link into the blog excerpt which shows on the homepage if that is how it is currently set-up, rather than changing the settings to have full posts shown?

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If it shows and is crawlable, sure. We usually prefer to show at least a few posts in full. Or otherwise add the link statically into a block or section.

If someone had a PBN (DA 25) from expired content - how many articles should the website be getting to maintain DA? Per month? Per year?

Regarding regular content updates on PBN sites.
Can I restore and use the previous content of this expired domain (PBN website) on a regular basis? For regular updates of PBN sites.
If I have multiple PBN sites, buying and writing a lot of new content is definitely a very big cost.
Also, is it necessary to regularly PBN site content every month or 2-3 months?

robin222 said:

Regarding regular content updates on PBN sites.
Can I restore and use the previous content of this expired domain (PBN website) on a regular basis? For regular updates of PBN sites.
If I have multiple PBN sites, buying and writing a lot of new content is definitely a very big cost.
Also, is it necessary to regularly PBN site content every month or 2-3 months?

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1. You can - just be aware of the very minimal chance of getting a DMCA. But its very very rare.
2. You dont have to update - there are millions pf sites that go without content updates- but in that case id make the PBN static and not like a blog.
3. We‘ve been running some test PBNs with pure AI content with our own fine tuned model and they have bern performing perfectly so far. So that is another Option if you are willing to test it. 1000 words cost only a few cents. And rewriting archive content is a breeze.

janist said:

1. You can - just be aware of the very minimal chance of getting a DMCA. But its very very rare.
2. You dont have to update - there are millions pf sites that go without content updates- but in that case id make the PBN static and not like a blog.
3. We‘ve been running some test PBNs with pure AI content with our own fine tuned model and they have bern performing perfectly so far. So that is another Option if you are willing to test it. 1000 words cost only a few cents. And rewriting archive content is a breeze.

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thanks so much.
My English is not very good, maybe you didn't understand some of your introductions。
That is to say, I can completely restore the previous content to update the PBN website without purchasing content.
At the same time, the content of the website does not need to be updated frequently.
Is it right?

robin222 said:

thanks so much.
My English is not very good, maybe you didn't understand some of your introductions。
That is to say, I can completely restore the previous content to update the PBN website without purchasing content.
At the same time, the content of the website does not need to be updated frequently.
Is it right?

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Yes, you can. However you can get into copyright issues with using the previous contentt (but it's very very rare).

Personally, we like to use fresh content or recently fine-tuned AI content.

janist said:

Yes, you can. However you can get into copyright issues with using the previous contentt (but it's very very rare).

Personally, we like to use fresh content or recently fine-tuned AI content.

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really thankful. I am mixing old content with my purchased content.

Do I need to point part of the PBN link to the homepage of the money website and part of the PBN link to the ranking page of the money website?
Or make sure all the PBN links point to the money site's ranking page?

robin222 said:

Do I need to point part of the PBN link to the homepage of the money website and part of the PBN link to the ranking page of the money website?
Or make sure all the PBN links point to the money site's ranking page?

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for the sake of not creating more confusion for you, here is my suggestion
1. only 1 link from each PBN to your money site
2. the link should point to the page that you care the most: your money page
3. do not point links from your PBNs to each other

Suppose you are ranking page 2 for your main keyword but other keywords are in page 1, which anchor text will you use on 3 PBN to push the money site(homepage) to page 1?
Note: There are URL anchor, brand and title anchor already in anchor text profile.

At present, some category pages and article pages of my website are ranked on the second page of Google, and none of them have external links. Can I Only use PBN backlinks for these internal pages that rank on the second page of Google to promote rankings? Or do you need to use some other diversified low-quality external links?

If a PBN is not indexed in google, is it still beneficial to my website?

I want to ask: when you create a PBN category and use it for the main website. So how do you link those PBNs to Moneysite to be most effective?

beginnerseo1 said:

If a PBN is not indexed in google, is it still beneficial to my website?

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Definitely no

@janist thank you for the post & all the detailed answers! I'm just setting up our PBN dashboard to scale and wanted to get your honest thoughts (feedback appreciated) :

1. Buy aged domains only (semrush backlink scores on some are quite low)

2. Setup template blog sites (hp, blog section, posts, post tags, authors, contact, about us, policy, t&cs, sitemap). Each blog is a different template

3. Each site has a different IP

4. We pull RSS feeds from various blog websites, generate new content for our blogs using AI (each blog post is unique content) and the titles of posts from the RSS feeds.

5. All blog content is the same niche as money sites

6. PBN sites are in English, money site is in a different language and different target language.

7. Backlinks are placed on homepage, blog post pages and tag pages. But for blog post pages we've been able to setup a config where a certain backlink would only show on posts that are published between for example midnight and 4am. The goal here was to have a bit of diversity so that each blog post doesn't have the same number of OBL.

8. Each PBN site posts between 5-10 posts a day at random hours and is assigned 3 random tags (niche related) and a random author on that respective PBN site

9. Backlinks are placed in the side bar of targeted pages (We've found it difficult to place them in-content but are looking for a solution if it's really that important).

10. PBN sites have 10-15 unique OBL but are placed on many pages (tag, posts), meaning a PBN site actually has a growing number of OBL that grows daily as the PBN publishes content

11. We've applied structured data where possible : NewsArticle, Breadcrumbs, Authors - As a step towards making the PBN sites look as natural as possible but also help on indexing.

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With this self-made dashboard we're able to spin up a PBN site in 15mins, publish daily content on all of them at scale. A big drawdown that we are facing now is that the content generated for the blog posts doesn't contain contextual links, headings and images.

Something that I see in your previous answers is that you don't put too much importance on the PBN sites publishing content, whereas we have put quite a bit of effort to make sure each PBN can publish content 5-10 times a day.

Open to criticism, feedback and suggestions!

L