Am I under utilizing the email list?

I have an email list of 10,000 customers from one website we used to run before. Each email broadcast gets us 4 figure sales within 24 hours of sending. We have never sent 2 emails in a single month and only sent like 7 broadcasts in past 1 year. Are we underutilizing the email list? How often do you send a direct promotion email to your list?

I think we can make 5-10x more if we send more broadcasts but it is just 1 product, and i dont feel good in sending them an email asking them to buy it again and again, maybe i need more ideas and an experienced copywriter.

I don't know for sure but I'd take a look at @ecomchasedimond (on Twitter) if I were you.

Loads of content on Email marketing and practical examples of the emails he sends for his clients.

Shyout said:

I don't know for sure but I'd take a look at @ecomchasedimond (on Twitter) if I were you.

Loads of content on Email marketing and practical examples of the emails he sends for his clients.

Click to expand...

His stuff is more geared towards ecom though

Yes, true.