Am I under utilizing the email list?

[Real SEO Lab]

I have an email list of 10,000 customers from one website we used to run before. Each email broadcast gets us 4 figure sales within 24 hours of sending. We have never sent 2 emails in a single month and only sent like 7 broadcasts in past 1 year. Are we underutilizing the email list? How often do you send a direct promotion email to your list?

I think we can make 5-10x more if we send more broadcasts but it is just 1 product, and i dont feel good in sending them an email asking them to buy it again and again, maybe i need more ideas and an experienced copywriter.

 

[Shyout]

I don't know for sure but I'd take a look at @ecomchasedimond (on Twitter) if I were you.

Loads of content on Email marketing and practical examples of the emails he sends for his clients.

 

[TheVigilante]

I don't know for sure but I'd take a look at @ecomchasedimond (on Twitter) if I were you.

Loads of content on Email marketing and practical examples of the emails he sends for his clients.

His stuff is more geared towards ecom though

 

[Shyout]

Yes, true.