Alternative Strategy for Struggling Conversion Campaigns

Camp 1: Ads to Increase Page Likes​

1. You attract users to like your page.
2. You direct them to click on the purchase link, increasing sales potential.

Camp 2: Conversion Campaign with Add to Cart Objective​

• This method draws in customers who are interested but not yet ready to purchase.
• While they may not complete their purchases immediately, the high Add to Cart rate allows you to build a remarketing audience for future campaigns.

Camp 3: Conversion Campaign with Checkout Objective​

• Interacted with your page (from Camp 1).
• Visited your website or added items to their cart (from Camp 2).

• Purchase-focused campaigns are notoriously expensive and often yield low ROI.
• Checkout campaigns, on the other hand, tend to have a lower cost, reach more people, and still generate solid results.

Key Takeaways​

• Use this strategy to rescue underperforming campaigns, especially in dropshipping or global affiliate marketing.
• It’s ideal for advertisers with limited budgets, as it focuses on efficiency and cost-saving tactics.

hhhhhhhhhhhhhh said:

If your conversion campaign is performing poorly, with bad metrics across the board, you can try this three-phase strategy. It’s especially suitable for those working with limited budgets:

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Camp 1: Ads to Increase Page Likes​

Run a campaign focused on growing your page's likes, but include your product purchase link both in the post and in the comments section.

This approach is a two-in-one solution:

1. You attract users to like your page.
2. You direct them to click on the purchase link, increasing sales potential.

Additionally, people who like your page will be more likely to see future posts from your page, improving your conversion rates over time.

---

Camp 2: Conversion Campaign with Add to Cart Objective​

Set up a conversion campaign with the goal of Add to Cart.

• This method draws in customers who are interested but not yet ready to purchase.
• While they may not complete their purchases immediately, the high Add to Cart rate allows you to build a remarketing audience for future campaigns.

The cost is relatively affordable, and this is an effective way to identify warm leads.

---

Camp 3: Conversion Campaign with Checkout Objective​

Create a remarketing campaign targeting audiences who have already:

• Interacted with your page (from Camp 1).
• Visited your website or added items to their cart (from Camp 2).

Instead of setting the goal as Purchase, choose Checkout.

Why Checkout and not Purchase?

• Purchase-focused campaigns are notoriously expensive and often yield low ROI.
• Checkout campaigns, on the other hand, tend to have a lower cost, reach more people, and still generate solid results.

---

Key Takeaways​

• Use this strategy to rescue underperforming campaigns, especially in dropshipping or global affiliate marketing.
• It’s ideal for advertisers with limited budgets, as it focuses on efficiency and cost-saving tactics.

Feel free to test it out, and best of luck!

Click to expand...

hhhhhhhhhhhhhh said:

If your conversion campaign is performing poorly, with bad metrics across the board, you can try this three-phase strategy. It’s especially suitable for those working with limited budgets:

---

Camp 1: Ads to Increase Page Likes​

Run a campaign focused on growing your page's likes, but include your product purchase link both in the post and in the comments section.

This approach is a two-in-one solution:

1. You attract users to like your page.
2. You direct them to click on the purchase link, increasing sales potential.

Additionally, people who like your page will be more likely to see future posts from your page, improving your conversion rates over time.

---

Camp 2: Conversion Campaign with Add to Cart Objective​

Set up a conversion campaign with the goal of Add to Cart.

• This method draws in customers who are interested but not yet ready to purchase.
• While they may not complete their purchases immediately, the high Add to Cart rate allows you to build a remarketing audience for future campaigns.

The cost is relatively affordable, and this is an effective way to identify warm leads.

---

Camp 3: Conversion Campaign with Checkout Objective​

Create a remarketing campaign targeting audiences who have already:

• Interacted with your page (from Camp 1).
• Visited your website or added items to their cart (from Camp 2).

Instead of setting the goal as Purchase, choose Checkout.

Why Checkout and not Purchase?

• Purchase-focused campaigns are notoriously expensive and often yield low ROI.
• Checkout campaigns, on the other hand, tend to have a lower cost, reach more people, and still generate solid results.

---

Key Takeaways​

• Use this strategy to rescue underperforming campaigns, especially in dropshipping or global affiliate marketing.
• It’s ideal for advertisers with limited budgets, as it focuses on efficiency and cost-saving tactics.

Feel free to test it out, and best of luck!

Click to expand...