AI is going to kill the blogger

pitbully

pitbully

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No, this isn't another "AI is going to kill SEO" post. But that's irrelevant because AI is going to kill blogging whether search engines die or not.

I've been building an authority site and my goal was to have the highest quality articles possible, rather than going the AI-written content route. I spent a lot of time searching for the best article writers and these writers did not come cheap. I even managed to find two professional writers who were also experts in my niche. They are the cream of the crop, as far as writers in my niche go, and the price they charge reflects that.

I got about 80 articles deep into my project when I started to realize how many people are now using AI software, ChatGPT etc. to write their articles. For a minute I thought I was high and mighty, riding my high horse into the sunset of quality content that could only be written by an expert human writer.

Then, as someone who had never used ChatGPT before, I wrote an article in my niche using ChatGPT. My conclusion? The quality of the article was almost as good as what I'm paying legitimate experts top dollar for.

Could this have something to do with my niche not being very technical, and therefore being moderately easy for AI to mimic the writing of a legitimate expert? Possibly. But if you're making blogs with human-written content and you believe that AI-written content can't compete with yours, or won't soon be able to, you and your high horse are in for a rude awakening.

And if you think the fact that every blogger will soon be writing their content with AI isn't going to inevitably devalue all written content online, I would have to say you're ignorant like I was up until a couple hours ago.
 
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Writers will have to use cpt with there own skill to now succeed
 
I came off my high horse about a few months ago with my handwritten quality content BS. I quickly adapt, and now I even let my writers use AI to help them to produce content. Get with the wave or get drown out by the other competition pushing out those AI content.
 
New to SEO said:
Its another step of "Adapt or Die",
now posting good stuff will be about doing your research and getting the best outputs with AI,
same with many other Jobs / Fields
Click to expand...
redarrow said:
Writers will have to use cpt with there own skill to now succeed
Click to expand...
Deleted member 1501362 said:
I came off my high horse about a few months ago with my handwritten quality content BS. I quickly adapt, and now I even let my writers use AI to help them to produce content. Get with the wave or get drown out by the other competition pushing out those AI content.
Click to expand...
Adapting to using AI-written content will only help temporarily.

It's only a matter of time before the people who read blogs become people who realize they can cut you out of the loop and ask the chatbot themselves.
 
pitbully said:
Adapting to using AI-written content will only help temporarily.

It's only a matter of time before the people who read blogs become people who realize they can cut you out of the loop and ask the chatbot themselves.
Click to expand...
I totally agree with you, but in the end of the day the chatbot needs to "learn" from somewhere, and it's probably Google's first result pages :)
 
pitbully said:
No, this isn't another "AI is going to kill SEO" post. But that's irrelevant because AI is going to kill blogging whether search engines die or not.

I've been building an authority site and my goal was to have the highest quality articles possible, rather than going the AI-written content route. I spent a lot of time searching for the best article writers and these writers did not come cheap. I even managed to find two professional writers who were also experts in my niche. They are the cream of the crop, as far as writers in my niche go, and the price they charge reflects that.

I got about 80 articles deep into my project when I started to realize how many people are now using AI software, ChatGPT etc. to write their articles. For a minute I thought I was high and mighty, riding my high horse into the sunset of quality content that could only be written by an expert human writer.

Then, as someone who had never used ChatGPT before, I wrote an article in my niche using ChatGPT. My conclusion? The quality of the article was almost as good as what I'm paying legitimate experts top dollar for.

Could this have something to do with my niche not being very technical, and therefore being moderately easy for AI to mimic the writing of a legitimate expert? Possibly. But if you're making blogs with human-written content and you believe that AI-written content can't compete with yours, or won't soon be able to, you and your high horse are in for a rude awakening.

And if you think the fact that every blogger will soon be writing their content with AI isn't going to inevitably devalue all written content online, I would have to say you're ignorant like I was up until a couple hours ago.
Click to expand...

I disagree the quality is good. Chatgpt is very good at talking a lot without saying much. It talks a lot and used pretty words, but the substance isn't there. It's just fillers. Words that take you nowhere. Maybe if the article is simple enough, depending on the niche, it might do a good work, but i've been presented with plenty of content from Chatgpt that it is garbage. It sounds very good, but then i realize it didn't really say anything.
 
pitbully said:
Adapting to using AI-written content will only help temporarily.

It's only a matter of time before the people who read blogs become people who realize they can cut you out of the loop and ask the chatbot themselves.
Click to expand...

You can already do that in google.
 
pitbully said:
No, this isn't another "AI is going to kill SEO" post. But that's irrelevant because AI is going to kill blogging whether search engines die or not.

I've been building an authority site and my goal was to have the highest quality articles possible, rather than going the AI-written content route. I spent a lot of time searching for the best article writers and these writers did not come cheap. I even managed to find two professional writers who were also experts in my niche. They are the cream of the crop, as far as writers in my niche go, and the price they charge reflects that.

I got about 80 articles deep into my project when I started to realize how many people are now using AI software, ChatGPT etc. to write their articles. For a minute I thought I was high and mighty, riding my high horse into the sunset of quality content that could only be written by an expert human writer.

Then, as someone who had never used ChatGPT before, I wrote an article in my niche using ChatGPT. My conclusion? The quality of the article was almost as good as what I'm paying legitimate experts top dollar for.

Could this have something to do with my niche not being very technical, and therefore being moderately easy for AI to mimic the writing of a legitimate expert? Possibly. But if you're making blogs with human-written content and you believe that AI-written content can't compete with yours, or won't soon be able to, you and your high horse are in for a rude awakening.

And if you think the fact that every blogger will soon be writing their content with AI isn't going to inevitably devalue all written content online, I would have to say you're ignorant like I was up until a couple hours ago.
Click to expand...

Perhaps you can shed some light on your niche (at least broad niche), for us to consider whether it isn't the core of the problem you notice here.

What I want to emphasize here though is that an expert in any niche isn't necessarily a great writer in that niche. This applies to everything in life. Let me tell you a story.

When I was at high school, I had a friend who was super smart in Math & Physics. He used to solve difficult riddles following logic even the teachers failed to understand--but he always got the right solution. But when I asked him once to explain his logic to me, because I also liked Physics back then and it honestly interested me, he failed in the task horribly, and I understood nothing...

Hard to say what the future of blogging will be like. If you decide to go with the human written content route though, I suggest you to look for excellent writers, and not for expects in the niche.

You said yourself that your niche isn't particularly technical. Hence you do not really need to hire experts in it. Your goal should be get a great writer onboard, someone with a unique voice, and their own style. Then let them research the content and do the work. In such a case I have no doubt the outcome will be very different to what GPT can offer you...
 
ChatGPT is great for filler content, there’s no denying that, but it still struggles with anything that requires detail or expertise.

I mean, sure, bloggers can start using ChatGPT for everything alright, but if they’re not experts in their fields who can actually verify the output, they’ll end up with plenty of words with no real substance.

Think about it, would you take advice from a medical article that’s entirely written by AI? Would you rather take SEO advice from an AI that regurgitates content or from an expert marketer that runs their own case studies?

Personally, the moment I feel an article isn’t adding any value, I simply leave, regardless of whether it was written by a human writer or by AI.

If ChatGPT can produce quality content for your blog with no human touch/verification, your niche is simply too simple. Congrats, you hit the jackpot! No need for human writers anymore!

Furthermore, if you’re used to hiring writers who simply regurgitate content, ChatGPT can be a great, cheaper alternative. Otherwise, stick with experts, or at least pay experts to verify AI content for you.
 
It can have substantial damage to bloggers but if you want satisfied readers, it is still profitable.
 
You are very late to realize this fact. It's an old talk since Jasper came into the picture, it was evident that AI is going to replace writers sooner or later. And AI content will improve further going forward. So start taking advantage of it as it is quite cheap when compared to hiring expensive writers.
 
I already say about it. If you have some knowledge of keyword research and writing, then you can write quality content yourself. Just need some modifications on content with keywords.
 
TheSplinter said:
I disagree the quality is good. Chatgpt is very good at talking a lot without saying much. It talks a lot and used pretty words, but the substance isn't there. It's just fillers. Words that take you nowhere. Maybe if the article is simple enough, depending on the niche, it might do a good work, but i've been presented with plenty of content from Chatgpt that it is garbage. It sounds very good, but then i realize it didn't really say anything.
Click to expand...
Yes I basically agree with what you're saying here. But it doesn't matter what you, an experienced marketer, thinks of AI-written content. What matters is what the average person, your reader, thinks of it.

Unless you have a very technical niche that would be hard for AI to mimic a decent article in, the average person would find an article like the one I wrote with ChatGPT and be satisfied with it. That's where the trouble is brewing very quickly for bloggers.

I thought AI-written content was garbage too. I had a whole business plan based on that belief. But the reality is that people would be happy enough with my ChatGPT article they wouldn't have felt a need to look for better information elsewhere, which is the nail in the coffin for human-written content in a non-technical niche.
 
Kikerinka said:
Perhaps you can shed some light on your niche (at least broad niche), for us to consider whether it isn't the core of the problem you notice here.

What I want to emphasize here though is that an expert in any niche isn't necessarily a great writer in that niche. This applies to everything in life. Let me tell you a story.

When I was at high school, I had a friend who was super smart in Math & Physics. He used to solve difficult riddles following logic even the teachers failed to understand--but he always got the right solution. But when I asked him once to explain his logic to me, because I also liked Physics back then and it honestly interested me, he failed in the task horribly, and I understood nothing...

Hard to say what the future of blogging will be like. If you decide to go with the human written content route though, I suggest you to look for excellent writers, and not for expects in the niche.

You said yourself that your niche isn't particularly technical. Hence you do not really need to hire experts in it. Your goal should be get a great writer onboard, someone with a unique voice, and their own style. Then let them research the content and do the work. In such a case I have no doubt the outcome will be very different to what GPT can offer you...
Click to expand...
I'd rather not say the niche for various reasons, but my writers are very good writers. I get your point about a topical expert not necessarily being a good writer, but my writers are both, and my ChatGPT article was good enough that I felt no need to keep paying these writers to write for me. Which, in my opinion, puts the writing on the wall for the future of blogging, at least in niches that aren't overly technical or otherwise complex to write in.
 
Last edited:
Maybe your writer is using ai to create the articles they create for you?
 
Nerva said:
ChatGPT is great for filler content, there’s no denying that, but it still struggles with anything that requires detail or expertise.

I mean, sure, bloggers can start using ChatGPT for everything alright, but if they’re not experts in their fields who can actually verify the output, they’ll end up with plenty of words with no real substance.

Think about it, would you take advice from a medical article that’s entirely written by AI? Would you rather take SEO advice from an AI that regurgitates content or from an expert marketer that runs their own case studies?

Personally, the moment I feel an article isn’t adding any value, I simply leave, regardless of whether it was written by a human writer or by AI.

If ChatGPT can produce quality content for your blog with no human touch/verification, your niche is simply too simple. Congrats, you hit the jackpot! No need for human writers anymore!

Furthermore, if you’re used to hiring writers who simply regurgitate content, ChatGPT can be a great, cheaper alternative. Otherwise, stick with experts, or at least pay experts to verify AI content for you.
Click to expand...
The average reader would have been perfectly happy with my ChatGPT article and I compared it side-by-side with several professionally written articles by legitimate experts. And yes, you could say "great, now I don't need to pay for writers anymore" like I initially did myself. But I think that's being short-sighted.

Everyone being able to produce mountains of AI content for low or no cost, that the average reader will be satisfied with, is the problem. People can deny this all they want, but nothing devalues something like having a much higher supply than their is demand. And that's where this is going.

Each and every time a person realizes they can use a chatbot to get basically the same article you're supplying them with on Google, they're going to cut you out of the loop, until search demand for most blogging niches is so low that the money isn't worth the effort.
 
Only thing we can do is get with the program or get laid out by innovation
 
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