Both Ahrefs and SEMrush are popular tools used for SEO analysis and competitor research.
When it comes to analyzing website traffic, Ahrefs provides a feature called "Site Explorer," which includes an estimate of organic traffic for a particular website. Ahrefs uses its own data and algorithms to estimate traffic, taking into account factors like search engine rankings and click-through rates. This estimate can be helpful for understanding the organic traffic potential of a website.
SEMrush offers a tool called "Traffic Analytics," which provides insights into website traffic, including estimates of the website's total traffic, traffic sources, and user engagement metrics. SEMrush gathers its data from various sources and utilizes machine learning algorithms to estimate traffic patterns and sources.