Hey people of BHW, i am new to this concept of affiliate marketing, i am not asking "how to make money" i just want some advice on whats a good general conversion rate for affiliate programs. e.g. 5 purchases per 100 clicks, or 5/1000, i have not a clue (consider decent targeted traffic). can it be a relatively white hat estimate please as i am going with white hat first, then maybe move to black hat. thanks people for your advice i appreciate it.