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Affiliate Conversion Ratio

Discussion in 'White Hat SEO' started by gooser898, May 27, 2008.

  1. gooser898

    gooser898 Regular Member

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    Hey people of BHW,
    i am new to this concept of affiliate marketing, i am not asking "how to make money" i just want some advice on whats a good general conversion rate for affiliate programs. e.g. 5 purchases per 100 clicks, or 5/1000, i have not a clue (consider decent targeted traffic). can it be a relatively white hat estimate please as i am going with white hat first, then maybe move to black hat.
    thanks people for your advice i appreciate it.
     
  2. CyberDilemma

    CyberDilemma Regular Member

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    I'm averaging about 1/82 for cam sites. I don't really know if that's bad or good. It's hard to use generalizations, since a lot of it depends on the quality of your traffic and the offer you are promoting.
     
  3. gooser898

    gooser898 Regular Member

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    thanks CyberDilemma i should be able to get good targeted traffic, to be more specific products based around the health industry
     
  4. Whisker

    Whisker Moderator Staff Member Moderator Premium Member

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    If i had to give you a concrete typical whitehat cpa figure i'd say 3-5% but it's going depend on a number of different factors.

    A lot of email/zip submits, based on the length of action, may be larger in conversion rate vs. a sale/paid trial conversion which will require the user purchase. Then again this is where your targeting comes in, and if that is focused(facilitating the sale of shopper seeking product/service) then you will get the conversion.
     
  5. gooser898

    gooser898 Regular Member

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    thanks whiskerbiscuit for the info, and congratulations on becoming a MOD
     
  6. freudianslip27

    freudianslip27 Junior Member

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    I think there's a big difference in conversions between PPC traffic and natural search traffic. If I'm paying for PPC, I can control exactly what people type in to get to my site, but with natural listings, I'm bound to get some weird unrelated traffic, which pulls down my percentages.

    Matt