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Adwords keyword tool question

Discussion in 'Adwords' started by refjaf55, Dec 20, 2012.

  1. refjaf55

    refjaf55 Regular Member

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    I am completely new to ppc and have never done it before.

    So, i'm thinking about promoting a site with a keyword that gets 16 million searches a month, so i went to the traffic estimator and with a cpc of $.02 it says i can get about 200 clicks. How accurate do you think this estimate is? Is the adword traffic estimator usually pretty accurate?

    -thanks for your time
     
  2. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    The adwords keyword estimator is 70% accurate in my experience. If the keyword is seasonal, then it's hard to estimate it with keyword tool. You may compare this with semrush for better results.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Refjaf55,

    The keyword tool can be used for guidance but I would be careful using it. There is evidence that it can be misleading based on whether you are logged in or out of a google account and how you search for terms (i.e. exact match, broad match, etc).

    Check out this post on SEOMoz about the subject,

    http://www.seomoz.org/blog/be-careful-using-adwords-for-keyword-research

    Hope that helps you,

    Shawn