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Adwords Express converting to Adwords

Discussion in 'Adwords' started by squareba, Dec 19, 2014.

  1. squareba

    squareba Newbie

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    Hi All,
    for the past 6 months i have been using adwords express for my business to get me local results in the Manchester area of the UK, this has been great up until around the end of November. Now i know things slow down in the UK for my business coming up to christmas, and i have been spending not a lot (well it is for me) around £160 per month. averaging around 8 to 9 clicks per day, i did do a smaller budget earlier in the campaign which gave me around 3 to 4 clicks per day. I tried to keep the landing page (homepage) of my site relevant with keywords in there to see if the quality score came into effect, i don't know whether it does with the express version of adwords, but i think i was getting around 4 or 5 jobs a month at an average of £350 per job, so everything was looking hunky dory.

    Now its gone quieter, dont know why probably the time of year as mentioned above, but i was trying to "port" should i say over to full adwords, but OMG it is so confusing, i understand about what they want as regards individual landing pages which i can sort and quality score etc, but i wanted to go down this route, to bring in the negative keywords and get my adwords campaign more targeted for local search, as Express is really broad match and i get a lot of clicks that don't relate to me through it.

    Could anyone point me in the right direction or give me advice, or recommend someone that could look at this for me.

    Thanks
    Al
    SB
     
  2. frigideru

    frigideru Registered Member

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    Actually is not so complicated. Try to split your keywords into categories, so all keywords in a category can be advertised with the same ad and landing page. Make a separated ad group for each category and try using different landing pages that convert for your keywords. Always use 2 ads for 1-2 weeks, keep the winner and make another one to compete with. Try using exact match first, so you won't need to find all the negatives and if the traffic is not enough, start adding phrase match keywords and your known negatives. As soon as you find more negative keywords, add them to your list. Broad match is a waste of money, used by the people who are lazy to start finding all their golden keywords.
    Good luck!
     
  3. victorrex

    victorrex Junior Member

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    I agree with frigideru ... you can work out this way.
     
  4. squareba

    squareba Newbie

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    What would it cost do you think for someone to set this up for me and get me going, i get confused when sorting the campaign out then it asks me for keywords so i pick a couple and it offers me more dependent on my search then it turns them into add groups itself etc , i downloaded a tutorial and it all seemed to go tits up about halfway through when the adwords dashboard seemed to do what it wanted to do and didnt look nothing like the tutorial.

    AL
    SB
     
  5. squareba

    squareba Newbie

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    it seems i cant do PM until i have 15 posts, and thanks Frigideru for the skype address but have you got an email address you can send to me through PM

    AL
    SB
     
  6. Fero555

    Fero555 Registered Member

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    I can help you for free - check my post earlier.
     
  7. Bragah

    Bragah Regular Member

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    Location:
    Under the tree of money.
    Home Page:
    Add me on Skype.
    We are running a PPC management service, here on BHW, but you`re budget is way too low to take you under our wings ^^

    But I can help you out for free.. Tell you what you gotta do...
     
  8. futurestunner

    futurestunner BANNED BANNED

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    I can call you as honest guy!
    Good Infos.

     
  9. loxxor

    loxxor Newbie

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    Hi victorrexx,... can u pmed me ur skype since i cant pm u...

    i think i need ur service.... we can discuss on skype..tq