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adwords cpa vs adwords cpc

Discussion in 'Adwords' started by mazzika1985, Jul 26, 2013.

  1. mazzika1985

    mazzika1985 Regular Member

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    which is better for high CR
    cpc or cpa
    did ant one split test between the two options of adwords to get high conversion rate
     
  2. mazzika1985

    mazzika1985 Regular Member

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    what ?
    no one reply
     
  3. grandtotal

    grandtotal Newbie

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    Don't have much experience of CPA bidding, but we opt for CPC as we find it easier to control and we like to keep things simple in AdWords increasingly complicated interface.
     
  4. penah

    penah Newbie

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    It works diferrently for different niches/ products/ LP's/ etc. Just test and see. Also, you need big conversion counts to use CPA effectively, or there will be alot of statistical insignificance which will mess it up
     
  5. Dirtyminded

    Dirtyminded Newbie

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    i think cpc is best
     
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  6. jinsandy

    jinsandy Regular Member

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    if you turned conversion tracking on and you have the conversion to prove it, you would know what a good cpa is.

    i assume its for your product, so you can tell whether the cpa goals created are good or not.
     
  7. Zouper

    Zouper Junior Member

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    depends, for everyone its different. Start with using cpc and then test cpa to see what difference is there for you.
     
  8. mazzika1985

    mazzika1985 Regular Member

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    well i am promoting affiliate and i know its hard to using conversion optimizer

    and i know its more expensive

    so iam confused between the two options

    any one has experience with that
     
  9. jinsandy

    jinsandy Regular Member

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    unless you put the conversion tracking on the affiliate's goal page, you will never be able to do cpa buys on google.
     
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  10. mazzika1985

    mazzika1985 Regular Member

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    yes sure i know it is long hard process and nee good tracking system like prosper202
    with good vps to get your postback url
    but after all that is it worth it or should i still with cpc
     
  11. Adbirds

    Adbirds Newbie

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    CPC: cost per click and CPA: Cost per Acquisition as far as Google Adwords is concerned and both are not related or dependant on each other. conversion rate depends on a lot of different things (keyword selection, negative keyword selection ,landing page design, time of running ads (ad schedule) etc.) You can track your conversions through analytics or any other third party tool and optimize the campaign based on the insights.
     
  12. mazzika1985

    mazzika1985 Regular Member

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    can any one know how to use hasoffers api to add adwords conversion tracking code and change the url of the offer
    is there tutorials for that or simple steps
     
  13. grandtotal

    grandtotal Newbie

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    Don't Google make it super hard even impossible to buy traffic in the main affiliate verticals?
     
  14. adwordmanager12

    adwordmanager12 Newbie

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    If you would like to get into CPA, then link your webpage to analytics account of your website. Set CPA for the goals that you have set in your analytics account. You can set your CPA bid to be 1.5 times your max CPC bid for starters and monitor your conversions.