Hey guys, I'm new to this board and would like to be considered a noob to overall Black Hat SEM. Meaning, I want to hear every bit of available advice even if it's assumed to be known. I have a BA in marketing and I'm nearly finished my MS in marketing as well. However, all of my education does not provide hands on know-how so I would consider many of you more advanced that may not have the theory down. To be honest, I am getting crushed on AdWords and would like to have an expert evaluate my account. This is part of my full-time gig and I feel a lot of pressure to deliver conversions. Please help! I also do not have a complimentary SEO strategy which I think would be a big help in assisting the brand. However, I have relevant ad copy, keywords, etc. Bid strategy seems to make sense and I am remarketing, using display, etc. ANY and ALL advice is appreciated. Thank you!