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Adwords and E-commerce

Discussion in 'Adwords' started by Londoncalling, Mar 31, 2016.

  1. Londoncalling

    Londoncalling Registered Member

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    Does anyone have an e-commerce website that relies on Adwords for traffic?

    In my experience it seems that in every niche the amount spent on adwords always equals the cost of product, so most campaigns I have run for various niches using dropshipping just seem to break even!!
     
  2. Chiefjop

    Chiefjop Jr. VIP Jr. VIP

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    Yeah, well that's because you don't own stock and there are many people aiming for the same keywords. If you buy in bulk you'll be able to make a profit.
     
  3. moneysitez

    moneysitez Newbie

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    adwords PLA's and ecommerce drop shipping does very well for me and has for several years now. i would suggest doing some more testing on your ads and work to get the cost down.
     
  4. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    What adverts are you using? shopping feed or text based?

    My old job made 70% of their income from PPC. clicks were 10p each, For every £25 I spent we sold £900 of shit with the shopping feed adverts.

    Text based adverts never worked.
     
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  5. 4Panda

    4Panda Regular Member

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    Breaking even is a great thing because you covered your customer acquisition cost. When they buy again, all of that is direct traffic and profit.
     
  6. 4Panda

    4Panda Regular Member

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    Fyi, adwords will make some changes to PLA in a few months. It will require GTINs from all shopping advertisers starting May 16th.
     
  7. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    It does not work like that.

    People that google for products will google next time they need a product. They will probably not just use you again.
     
  8. seowolve

    seowolve Regular Member

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    adwords works good for e-commerce but it all depends what product you have on your site.
     
  9. 4Panda

    4Panda Regular Member

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    Researching & finding products online are time consuming. Furthermore, there's always a risk involved in trying new online retailers. That's why a lot of buyers eventually become repeat customers if they like what they've bought the first time.
    Just like you said, they "probably" not just use you again. But some will and that is what matters.
     
  10. Londoncalling

    Londoncalling Registered Member

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    I started with Text Ads, then introduced some shopping feed. Although these have stopped being shown for some reason so I need to log in to merchant centre as there must be something wrong with ad. Maybe I should try just going with shopping for a bit?

    Wow £900 return for £25 spent! Was this e-commerce or service based business?

    10p clicks! Was the average cpc for those keywords (according to keyword planner) higher than that or was it a low comp niche?

    Thanks
     
  11. moneysitez

    moneysitez Newbie

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    i would stay away from text myself. been there and done that, it didn't work nearly as well as a shopping feed through the merchant center. when you get your shopping feed up and running i would recommend getting in touch with your google account strategist.

    i have had long phone call conversations with several of them. they typically are reassigned quarterly to new accounts. some are better than others but if you are new to the merchant center they could definitely teach you a few things.
     
  12. seogiantking

    seogiantking Power Member

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    Adwords plus e-commerce + smart consultant =$$$$ ROI.
     
  13. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Just quoting all the nonsensical posts clearly made by people who have not done this shit before.

    OP,

    Text adverts, very good for lead gen when you target longer tail keywords. If you are doing SEO and you just want leads then cool as fuck, target "SEO consultant manchester" for example. Very targeted terms, very good stuff.

    They are even good for brand awareness. You might have a spare £1000 a month and you want to chuck it up at a few pennies a click on every term you can think of. You might not want to actually get leads, just get your brand stuck in their head and make them aware of you. A typical example is here:
    [​IMG]

    Here you see moz spending money for their own brand name where they know they rank #1 anyway. They are literally spending money to put their brand on the page as much as possible, maybe you google 15 SEO related keywords and see them 10 times then think what do those guys do... and click.

    They are great for all sorts of things, ecommerce is not one of them.

    Shopping feeds are. They are fucking awesome, you want to break down your feeds as much as possible for split testing, I used to generate a feed for every particular brand of product we sold. (our store had 440,000 products).

    When we started off for every £100 I spend we got £350 in sales. We were loosing money, not much but we were... It showed promise though.

    I went through the products, added clearer images. We made £550 for every £100 spent. Cool.

    Impressions were very low, 200,000 products passed their acceptance tests but we were only getting 40,000 impressions a week...

    I went through all 200,000 products and improved titles using find and replace. Many of them had short hand titles, so something like "Chrome Exhaust to fit a Harley-Davidson Softail (00-07)" was "chr exh - softail 00-07" and google was struggling to link searches to products. This took 2 weeks, but it improved impressions 5 fold and moved us to £900 for every £100 spent. People actually knew wtf the product was now, and what it fitted before they clicked.

    After this, we had as much information as we could easily import to the website and on the feed.

    I was monitoring products conversion rates next. If they were less than 1% I was going through and either removing them from the feed or improving descriptions, in come cases basic product information was missing and I can't blame the user for not buying, so on expensive products I manually added info. If the product was under £50 I just removed it. We would be lucky to make £15 on that sale so fuck it, we had lots of expensive products to replace them with.

    Everyday I would spend 2 hours just going through and pruning things. Removing dead wood, adding better things. After a month of this we were printing money. We had 180,000 products going. Only about 500 products were selling in volume which mattered but the ROI was insane.

    This is what you need to do, you need to accept you have a lot of work to make it happen. You are going to burn through money at the start but there is no shortcut or way round it. Get as much information as you can loaded up, the best pictures, the best descriptions and just see what happens over the first week. Change nothing.

    If you ever get stuck with how to complete specific tasks, call google. If you spend £30 (I think) a day they will assign you a rep.

    Filter, monitor, filter, monitor... it's boring boring work. There are no short cuts though.

    I was a complete PPC noob before this process, I spent £1500 on text adverts and brought in less than £500. We hired a PPC specialist who didn't want to touch the shopping feed, his text adverts did worse than mine.

    I built the feed, I went from there with no help. If I can do it so can you.
     
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  14. LucidMarketing

    LucidMarketing Regular Member

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    As Fishkin showed, if you put in the effort to understand marketing and do something about it instead of just letting things run, great things can happen.
     
  15. Londoncalling

    Londoncalling Registered Member

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    Thanks for this helpful post. So it seems the ROI may be better with e-commerce by using Google shopping. May try a couple of niches with just shopping feeds and no text ads, see how I get on!
     
  16. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    I love the fact that I can troll and get 5 "thanks"

    But I add a seriously helpful $$$$$$ making post, and I get nothing.

    I'll just go back to trolling people. Fuck this helpful bullshit.
     
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  17. CashMoneyMantra

    CashMoneyMantra Registered Member

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    I especially like that OP gave you the old "Thank you for this post" instead. I gave you one, not out of pity, but I'll have it saved now for later when I tread this path. That's a lot of effort for a reply on any subject!
     
  18. nes22

    nes22 Registered Member

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    Wrong. They do not rank #1 through SEO because paid positions would take 1-4 slots. Basically without advertising they would be on the bottom of the screen.


    Shopping feeds suck ass.


    Is that $900 in sales or $900 in profit? Big difference.

    Spending $10 to get $90 in sales means your ROI is crap. You even lost a ton of money at the beginning and probably didn't get back to break even yet.
     
    Last edited: Apr 4, 2016
  19. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Nes22,

    I just want to begin this post by saying you are not worth a wank. Your post is as useful as a 2" dildo modelled on a micro penis..

    Your post offered no value to anyone, it's very easy to be the guy that says "yeah that's shit", "you're doing it wrong" and other crap like this.

    However... it's very hard for people to actually say "yeah, you are doing it wrong. try this instead..." or "this is why you're shit"

    Honestly, you post was not worth the pixels it used. It was fucking useless.

    Try better next time please.
     
    Last edited: Apr 4, 2016
  20. thedynamic

    thedynamic BANNED BANNED

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    Ranking for E-commerce is bit of tricky work