Hi all It's my first post on this website. I have read the stickies about the importance of creating articles with good content to generate traffic. My client is a local paving company. They are one of many around here, it is a very competitive area. I want to create a daily Facebook post and also a daily blog on their behalf to try and drive backlinks and traffic. I am a writer, so the process of writing an article should not be a problem for me. What is a problem, is understanding how I can think up good content for such an industry that seems so bland (laying pavers) and that I have personally no idea about. Also, I have tried to contact the client several times regarding this, to get photos from their day's work, and to get ideas, but they are so busy on site that I can never get anything back from them. I am bursting to start writing content but am struggling to understand how I can get the content ideas and photos to make daily articles about something like this. Many thanks for any advice.